Thinking about jumping into the Newbury Park, CA, real estate market as an investor or home buyer and feeling a bit lost? No sweat, I’ve got your back with this guide.
Nestled in Ventura County and cozied up right next to Westlake Village and Thousand Oaks, Newbury Park is this sweet spot for anyone looking to nab a slice of California living. Whether you’re in the market for a place to call your own or want to smartly park your cash in real estate, there’s a whole menu of investment options here to fit different wallets. But hey, it’s not just about the four walls and a roof, right? You’re after a place where you can feel secure, find a community vibe that fits, and not have to trek miles for your daily needs.
Keep reading for more on Newbury Park, including:
Real estate market
Amenities
Weather
Dining and shopping scenes
Leisure spots
Cost of living
Overview of Newbury Park, CA
Looking for a sun-kissed haven with friendly faces and postcard-worthy scenery? Enter Newbury Park! Blessed with 273 annual days of that golden California sunshine (68 more than the US average), this suburb is a dream come true for those who adore the great outdoors and are fans of the finer things in life. Plus, the place barely knows what a snowflake looks like, making it a welcome escape from average winter wonderlands.
Back in the 1870s, Egbert Starr Newbury called dibs on the place, setting up a ranch that soon flourished with bountiful grasslands, cattle grazing carefree, and fields of wheat waving in the breeze. Fast forward to today, and it’s those same rolling hills that’ll have nature enthusiasts falling head over heels.
Home to about 45,000 residents, Newbury Park manages to be both upscale and down-to-earth. Fancy running errands or craving beach vibes? It’s a breezy 35 miles to LA’s buzz, a short 26-mile jaunt to Oxnard Beach, and just a 22-mile cruise to Malibu’s luxe shoreline. Hitting the road? Zip through U.S. Route 101 or fly out from the nearby Rancho Conejo Airport. In addition, the real estate menu here is as varied as the views: palatial estates for those who fancy spreading out to condos that serve up a visual feast of those famed mountains.
Newbury Park, CA, real estate market trends
Newbury Park’s housing scene is as diverse as it gets, but it leans heavily towards those cozy, lived-in single-family homes that seem to make a neighborhood feel like home. The majority of these gems were crafted between the 1970s and the late 90s, though if you have a thing for vintage vibes, there’s a sprinkling of homes from the 1940s to the 1960s too.
But here’s the thing — it’s not just about tallying up bedrooms or measuring square footage. Who doesn’t crave that indescribable feeling you get when a place just feels right for you and yours? And considering that 65% of houses for sale in Newbury Park are single-family dwellings, there’s a good chance you’ll find that special spot with enough room to stretch or maybe a backyard big enough for summer BBQs or garden.
Newbury Park, CA, real estate prices
Real estate market prices in Newbury Park have been trending upward, especially since we bounced back from the recession. As we look at the numbers from July 2024 (the latest scoop we’ve got), home prices in Newbury Park chilling at a cozy median of 1.2M (Per Realtor). That’s a sweet 14.6% jump from the year before, making this spot a bit of a hot ticket in Ventura County. Yet, when you pit it against giants like Hollywood Hills, where you’re shelling out $2.19 million for a median home, Newbury Park feels like a steal.
Newbury Park real estate is pretty much a seller’s playground, where the inventory is substantially less than the potential buyers. Yet, the fact that homes are generally selling at about 90.45% of their list price suggests buyers aren’t exactly walking away empty-handed, either. On average, it takes 55 days for houses to sell in Newbury Park.
Digging deeper, the range for single-family homes for sale in Newbury Park, CA currently hovers between $769K and $3.14M. In comparison, the same units in Hollywood Beach, Oxnard, vary from $1.8M to $8.5M.
Newbury Park rental market trends
The rental market in Newbury Park has been stable over the past few years. But, heads up — you might feel a slight pinch in your wallet. The word around Apartments.com is that rent bumped up by 11.6% over the last year. Fast forward to July 2024, and we’re talking an average rent of $2,415, meaning you’re shelling out around 281 extra bucks compared to last year and $900+ more than the national average.
Scouting for apartments for rent in Newbury Park, CA, is like flipping through a menu with loads of options. Craving some luxury? There are places with all the swanky extras — think pools and workout spots. On a tighter budget? No worries, there are still plenty of spots that’ll keep you cozy without breaking the bank, sporting essentials like a place to do your laundry and park your car. On average, apartments here stretch out to about 740 square feet.
If you’re going solo or keeping it minimal, studio apartments hover around $2,250 per month. Need more room? One-bedroom, two-bedroom, and three-bedroom options are going for about $2,415, $2,727, and $3,524, respectively. And if you’re in the market for a bit more space, Newbury Park houses for rent will set you back between $3.75K and $6.5K per month. Sounds like there’s a little something for everyone here.
Things to Do in Newbury Park, CA
If nature is your thing or you just want to veer off the usual path for your next day trip, why not swing by Point Mugu State Park? This gem boasts 70 miles of trails that snake through breathtaking peaks, along with 5 miles of pristine oceanfront. It’s a haven for year-round adventure with top-notch hiking, camping, and a chance to splash around. Or if you’re up for a leisurely walk, take a stroll through Knoll Open Space, affectionately nicknamed Rabbit Hill.
Are you into bits of history tucked away in corners? The Stagecoach Inn Museum in Thousand Oaks is your go-to. It’s not only steeped in history from its 1876 roots but it’s also got one colossal California Sycamore — kind of hard to miss as Ventura County Historical Landmark #44. The place is a little historical village in its own right, with a Chumash Village, Newbury Pioneer House, and a Timber School replica on site.
If feeling a bit adventurous, horseback riding at Rancho Potrero Community Equestrian Center could be the next great afternoon out for you and your family or friends. Imagine choosing from about 100 horses sprawled over 20 acres and taking on the trails with an hour-long guided ride — all for just 65 bucks per person.
For a slice of the unexpected, drop by Lake Eleanor Dam off Westlake Boulevard. This landmark is a piece of history, being one of the earliest concrete arc dams, wrapping around an 8-acre lake amidst 529 acres of sprawling open space.
And while still kicking it in Thousand Oaks, please drop by the Hunt Olive Tree. This living piece of Conejo Valley history stands tall as the lone survivor from Richard Orville’s orchard. Plus, being over 140 years old and recognized as Thousand Oaks’s Historical Landmark #4, it’s pretty much a local celebrity.
A visit to Hillcrest Drive Civic Center is like a pleasant walk back in time. It’s where Thousand Oaks planted its roots with its very first permanent City Hall. These days, it’s a bustling hub of culture and nature, housing the National Park Service, Conejo Recreation and Park District, and Hillcrest Center for the Arts. It’s a cool blend of past and present, where history mingles with the beats of today’s community and artistic endeavors. Definitely a spot worth checking out if you’re around!
If you’re thinking about settling down in Newbury Park, CA, let’s talk numbers — they’re pretty eye-opening. According to LivingCost.org, the cost of living in Newbury Park, CA, is about $2,895 per month, which puts this cozy corner of Cali in the top 2% of the most expensive cities worldwide (per Livingcost.org). But with a post-tax median salary of $5,982 hitting your bank account monthly, you can swing the scene for nearly two months before your wallet starts feeling the pinch. When it comes to earning dough, the average hourly wage here is a sweet $35 — more than double California’s minimum limit.
Now, about the cost of groceries in Newbury Park — it’s all about the where and the how of your shopping hustle. If you stick to the homegrown markets, a family of four can expect to fork over about $1,690 per month. And when it comes to keeping your house lit and cozy, utilities are looking to nick around $171 from your wallet monthly. As for zipping around town, snag a monthly transport ticket for $52.8, and you’re sorted.
Shopping and dining in Newbury Park, CA, is a dream come true, with plenty of options from grocery to clothing stores and everything in between.
Fancy an all-under-one-roof shopping spree? Hit up malls like Kimber Plaza or Hillcrest Plaza, and you won’t leave empty-handed. If these aren’t enough, Times Square might be your next stop. Electronics, home goods, you name it, it’s all there.
Now, let’s talk about threads (clothes, that is). Whatever style you’re into, Ross Dress for Less, Kohl’s, or T.J. Max have you covered. And don’t stress about your weekly groceries, either—between the options below you’ll find everything to whip up your next meal.
Then there’s the food scene. Newbury Park doesn’t mess around. Some places serve up casual fare like burgers and fries, while others offer more upscale meals with an international flair. For instance, there’s this Chinese place called Sesame Inn with amazing crispy shrimp, moo shu pork, and Kung Pao chicken. You could also awaken your taste buds with mouthwatering rolls at a sushi place called Sushi Oaks. The list of other best restaurants in Newbury Park, CA, is inexhaustible, but these are worth a mention:
The Local Table
Stella’s Gourmet Restaurant
Sumo Japanese Restaurant
Baba’s Kitchen Mediterranean
Mama’s Hummus
Holdren’s Steaks & Seafood
Newbury Park, CA, Neighborhoods
Below are the four popular neighborhoods in Newbury Park, CA:
Rancho Conejo: This is absolutely on the map for those who are in the know. We’re talking about a neighborhood that’s got its act together, especially when we’re gabbing about education and living options that won’t drain the bank account. The schools here are top-notch. And if you’re on the prowl for a space to call your own that’s a bit more wallet-friendly, the condos and two-bedroom apartments around here could be just your ticket. And you know what else is true? Its higher sales-to-list-price ratio means houses are flying off the market either at or above the asking price. Wondering about the digits? Well, the median list price in Rancho Conejo was $1m, as of June 2024.
Dos Vientos: If thinking about settling in a neighborhood where safety is top-notch and schools are great, this neighborhood fits the bill. Houses for sale in Dos Viento, Newbury Park, have a median list price of $1.92M, breaking down to around $549 per square foot.
Potrero Valley: This area shines with its lower-than-average crime rates and solid high school performances, not to mention homes often sell for more than the asking price. Expect to find median home prices around $1.05 million with costs running about $578 per square foot.
Ventu Park: If over-the-average education, a larger yard, and low crime risk matter to you most when choosing a Newbury Park neighborhood, Ventu Park might be just what you’re after. Plus, homes sell fast here, with the median list price around $895K.
Newbury Park Schools
Sure, the prices of Newbury Park, CA homes for sale might pinch buyers’ pockets, but what’s the scoop on the schools? Are they good enough to make living in this picturesque area worth it for your kids’ education needs? Let’s find out.
Newbury Park schools are part of the Conejo Valley Unified School District (CVUSD), which is pretty popular for its stellar academics and college readiness. Based on GreatSchools Org’s analysis, 95% of CVUSD students graduate from high school on time, and the ACT score averages 26 out of 36. Not too shabby, right? And get this: a solid 83% of these high school grads go to college or vocational training within 16 months post-graduation, beating the national average by a cool 18%.
Top-rated elementary schools in Newbury Park include:
Environmental Academy of Research Technology and Earth Sciences
Banyan Elementary School
Madrona Elementary School
If eyeing middle schools in Newbury Park, solid choices include Sycamore Canyon School, Redwood Middle School, and Sequoia Middle School. As for high school, the scene’s pretty impressive too, with Newbury Park High School and Thousand Oaks High School standing out as two of the top spots around.
Bottom Line
The city of Newbury Park is an absolute gem for settling down in California. Not only is it a nice place, but also nails it in the safety and family-friendliness. Plus, Newbury Park, CA, real estate seems to tick all the boxes for a wide range of folks – whether you’re an investor, fresh on the scene, getting ready to enjoy retirement, or starting a family. It’s tight-knit, which is always a plus, and schools in the area are also getting two thumbs up these days
About the outdoors, imagine just stepping out and having equestrian trails, hiking paths, and mountain bike routes calling your name. Beaches aren’t too far off either, and if retail therapy is your thing, you’re sorted with all the shopping spots around. And with travel times averaging 45 minutes to downtown Los Angeles and 38 minutes to Hollywood, Newbury Park hits the sweet spot for those craving that suburban lifestyle without losing touch with the vibrant scenes nearby.
Picture this: you’re cruising through the city on your sleek, eco-friendly electric scooter, the wind in your hair, and the world at your fingertips. But then, suddenly, the dreaded range anxiety creeps in. Will you reach your destination, or will you be stranded, miles from home, with a dead battery and a sinking heart?
Fear not, intrepid riders. In this post, we’ll explore the 8 best long-range electric scooters for adults that will banish your range anxiety for good. We’re talking about the ultimate combination of power, distance, and cutting-edge technology to keep you on the road and ahead of the curve. With these little beasts, your sense of adventure is the only limit!
But that’s not all. We’ll also include an in-depth buyer’s guide to help you decide based on your needs and preferences. From battery life to durability, we have all the bases covered.
Are Long-Range Electric Scooters Worth It?
Is a long-range e-scooter worth your money? Let’s explore some of its benefits:
Increased travel distance
For those who need to commute longer or want more flexibility during their adventures, a long-range scooter can provide extra mileage without frequently recharging.
Reduced range anxiety
One of the major concerns for electric vehicle users is running out of battery power while on the go. Long-range electric scooters alleviate this concern by providing a more extensive battery capacity and allowing riders to confidently embark on longer journeys without the fear of being stranded.
Improved battery technology
To achieve long-range capabilities, these machines often utilize advanced battery technologies. That could mean increased capacity, faster charging times, and longer overall battery life.
Cost savings
No doubt, e-scooters with a long range have a higher upfront cost. But their increased efficiency can result in long-term savings on energy consumption and transportation expenses. The reduced charging frequency minimizes battery degradation and extends the battery’s lifespan, contributing to cost-effectiveness.
Versatility
The best scooters for long-distance travel can cater to various users, from daily commuters to leisure riders. The extended range allows riders to adapt their scooters to different situations and travel requirements.
Environmental benefits
As with electric vehicles, long-range electric scooters contribute to reducing greenhouse gas emissions and air pollution, leading to a more sustainable mode of transportation. The ability to cover longer distances also means fewer trips and potentially less overall energy consumption.
Enhanced features
Long-range electric scooters incorporate additional features, making for a more comfortable and enjoyable ride. These include improved suspension, higher top speeds, and better build quality.
How to Choose a Long-Range Electric Scooter
Here are the primary considerations for longest-range electric scooters.
Your Typical Travel Distance
This is the most apparent consideration for the best electric scooters for long-distance travel. By looking at your daily routes, you can determine if the range of your preferred machine will be enough for those trips. If it’s not, then it’s time for some more research.
If you’re buying an electric scooter to replace a car or public transportation, chances are good that your typical travel distance will be long.
Battery Capacity, Type, and Charging Duration
Battery qualities that matter for long-range electric scooters include:
Capacity: The battery capacity of an electric scooter is measured in watt-hours (Wh). The higher the Wh, the longer your ride will last before recharging.
Type: Electric scooter battery can be lead-acid or lithium-ion. Lead acid batteries are cheaper but heavier than lithium-ion batteries, which can be lighter, smaller, and more expensive.
Charging duration: How long it takes to charge your electric scooter depends on its battery type and capacity. Most electric scooters with a long range take at least 7 hours for a full recharge. However, some models refill faster, thanks to fast and double charging.
Build quality and comfort
The frame and components should be solid, so your e-scooter will hold up to your weight and the rigors of daily use. If you live in a wet area, choose a higher waterproofing rating.
Choose a long-distance electric scooter with good shock absorption capabilities for smoother rides on rough terrains. At least get one wit pneumatic tires instead of solid rubber ones; they’re more flexible and can adapt better under pressure than their solid counterparts.
You also want to look at the shock absorbers’ design. Some models come with adjustable ones for added flexibility. Others lack this feature but still work perfectly fine nonetheless. You could also consider a long-range electric scooter with a seat if you’re concerned with leg fatigue.
Warranty
The warranty is critical when buying any product for protection against defects and malfunctions. If a manufacturer offers a lengthy product warranty, it’s likely because they know their product will last for years without needing repairs or replacements.
Some parts in electric scooters with long ranges and high speeds will likely need replacing after extensive use. These include tires (which wear out quickly), batteries (which lose capacity over time), and motor controllers (which become damaged due to overheating). Ensure these items are covered under any extended warranty before making your final decision!
Best Long-Range Electric Scooters
1. Inokim OXO
Price: $1,999
This engineering marvel is not just a scooter; it’s a statement, a testament to the fusion of art and technology. The Inokim OXO stands proud, boasting a solid CNC-machined build that refuses to groan under pressure.
The components, sourced from the trusted INOKIM, fit together seamlessly, creating a masterpiece of form and function. The large foot platform measures a generous 20 x 8.5 inches, providing ample space to plant your feet. However, perfection is elusive. The deck, made of hard plastic, lacks a grippy rubber or tape. But worry not! A simple solution awaits in the form of grip tape, available for as little as $9-$18 on Amazon.
Armed with IPX4 waterproofing, this road warrior weighs 74 pounds and supports riders up to a formidable 350 pounds.
At the heart of this best long-range electric scooter lies a 57.6V, 25.6Ah LG battery. With a maximum mileage of 52 miles on Eco mode, adventure awaits. The real-world range for aggressive riding is an impressive 36 miles. Its charging time is 13.5 hours, but its thrill is worth the wait.
Speed is limited to 15 mph, but when unleashed its true potential, it can soar up to 40 mph. The Inokim OXO clocks 15 mph in a breathtaking 3.5 seconds, thanks to the dual 1000W brushless gearless motors, each boasting a peak power of 1300W. A front engine on/off button puts you in complete control.
The two 10 x 2.5-inch pneumatic tires offer a smooth-sailing sensation on all terrain types, and their thin profile ensures nimble steering. Rubber suspension and single-sided swingarms complement the experience. The Zoom hydraulic brakes bring you from 15 mph to a halt within 8.8 feet.
In the dark, low-mounted LED lights at the front and rear illuminate your path, turning on automatically when night falls. However, the rear light’s position leaves something to be desired. To ensure maximum visibility, consider an after-market high-mounted headlight.
2. Dualtron Thunder 2
Price: $4,299
Rising from the ashes of its legendary predecessor, Dualtron Thunder, the Thunder 2 emerges as the torchbearer of Minimotor’s electric scooter legacy. It epitomizes power and finesse, a beefy, high-performance off-road machine designed to conquer the roughest terrain.
Combining aviation-grade aluminum and steel, Thunder 2’s frame and handlebar are built to withstand aggressive use and endure the test of time. It sustains the classic EY3 throttle, but stainless steel switches on the control panel elevate it to a new level of sophistication. The foldable handlebars and stem add a touch of practicality to this wild beast.
Weighing in at 105 pounds, the Thunder 2 is no lightweight contender. Yet it supports riders up to 265 pounds and has a large foot platform. Grip tape is recommended for added traction.
Thunder 2’s 72V, 40Ah battery pack features LG M50T cells. With a max mileage of 107 miles (though real-world figures hover around 59 miles in top performance mode), it’s the cure every off-road enthusiast has been waiting for. Its typical charge time of 26 hours can be cut to a mere 8 hours with fast charging.
This fast electric scooter for long-distance ranges packs two motors that deliver a staggering 5040W max each, reaching speeds up to 62 mph. Accelerating from 0 to 30 mph within 2.2 seconds, it may trail the Kaabo Wolf King GT by a hair, but it’s still an undeniable force to be reckoned with.
The 11″ flat-proof tires and front and rear suspension make the Thunder 2 the ideal off-roading companion. The wheels are easily removable for quick repairs and replacements. NUTT hydraulic brakes and electric braking provide a solid stopping force that brings you from 15 mph to a complete stop in about 10 feet.
Adding panache to its prowess, the Thunder 2 boasts remote-controlled swag lights for visibility and flair. However, it deserves a brighter, high-mounted headlight for increased visibility. Thankfully, the inclusion of a horn rectifies a shortcoming of its predecessor.
3. Techlife X9
Price: $3,693 In the realm of long-range e-scooters, a new titan has emerged – the Techlife X9. A fierce contender in the market, this beast of a machine offers an unparalleled riding experience that leaves even the Thunder 2 envious. Make no mistake; this is no playground toy for beginners.
One glance at the X9 is enough to see that it is built to last. With a premium all-metal construction, its sleek black frame adorned with striking red highlights exudes luxury and power. Techlife’s signature double-bar stem adds a touch of high-end bike aesthetics, setting it apart from the crowd.
The foldable stem offers convenience, although the handlebars remain fixed, unlike the Thunder 2. But what lies beneath the surface sets the X9 apart from its competitors. With a 2300Wh LG Li-ion battery, this e-scooter boasts an incredible 80-mile range. And while the standard charger takes 22 hours to recharge, the dual charging ports can reduce this time by half if you invest in an additional charger. Fast charging may not be on the menu, but this is a small price to pay for such a stunning performance.
Powering this juggernaut are dual 1600W motors, allowing you to conquer intimidating 35% slopes without a hitch. Eco and turbo modes cater to your energy needs, while single and dual-motor settings let you dictate the intensity of your ride. You can reach breakneck speeds up to 53 mph – a hair shy of the manufacturer-quoted 62 mph, but thrilling nonetheless.
X9’s 11″ pneumatic wheels, coupled with adjustable front and rear suspension, make for a fun and comfortable ride at top speeds. With an additional $71, you can swap in off-road tires for a stable, adrenaline-pumping trip on unforgiving terrains. The hydraulic brakes work impressively well on slippery surfaces.
Weighing in at a hefty 115 pounds, the X9 can support up to 265 pounds, with its enormous deck accommodating riders of all shapes and sizes.
4. VSETT 11+ Super72
Price: $4,299
The name alone speaks to the magnitude of this marvel. With 11-inch tires and a 72V battery, the VSETT 11+ Super72 flaunts a sporty look and feel that demands respect. As you approach this mechanical beast, you’re greeted by an optional display, larger and easier to read than any rival. The NFC key lock immobilizer ensures your precious ride remains secure and tamper-free.
At its heart lies a 72V, 32Ah LG battery, propelling the scooter to a maximum range of 60 miles. Powered by two 2000W motors, the top speed may be advertised at 72 mph, but real-world tests have proven a still-impressive 55 mph, equal to the Nami Burn E-2. And fear not, speed demons: this fast long-range electric scooter remains wobble-free.
The VSETT 11+ Super72 is the epitome of stability and control. Rear and front hydraulic shocks, alongside longer swing arms, provide an unparalleled riding experience. The double-stem design further enhances stability, freeing you to conquer any terrain without care. It has 11 x 3.7-inch pneumatic tires, which are effortless to change and offer exceptional grip and performance.
The stock rear-view mirror adds a touch of practicality to this already versatile machine. While powerful Zoom hydraulic brakes give you the confidence to unleash the full potential of this long-range electric scooter for adults.
Though the VSETT 11+ Super72 tips the scales at a hefty 128 pounds, the official weight capacity of 330 pounds means it’s more than capable of handling riders of all sizes.
5. Nami Burn E-2 Max
Price: $4,599
Nami Burn E-2 Max leaves no stone unturned in pursuing unrivaled dependability and longevity. Based on a heat-treated aviation-grade aluminum tubular frame, it stands unyielding against the elements, eliminating wobbles and ensuring a robust and unwavering ride. Its carbon fiber steering column, flexible yet high-strength, grants you unparalleled control in the face of adversity.
The sizable, multi-color waterproof display provides critical stats such as speed, range, G force, and controller temperature. And with an IP55-rating, you have little to fear about nature’s wrath.
Unleash the power of two potent 1500W brushless hub motors, boasting a combined peak output of 8400W. The two 50A sinewave controllers ensure smooth acceleration up to 60 mph. Five riding modes and customizable settings for acceleration and motor torque let Nami Burn E-2 Max caters to your every whim.
The 72V, 40Ah battery, packed with high-density LG 21700 cells, has been tested to last an impressive 72 miles at an average speed of 28 mph while carrying a 176 lb rider. With a 5A fast charger, the Nami Burn E-2 Max recharges in 10 hours. Worried? Don’t be. Adding a 6.5A charger reduces that to 4-5 hours.
Outfitted with 11″ tubeless tires and optional off-road upgrades, the Nami Burn E-2 Max allows you to explore different terrain types. The double adjustable suspension offers customization for higher speeds or off-roading adventures, while 4-piston LOGAN hydraulic brakes, a motorcycle-style horn, and all-around lighting ensure safety.
6. Emove Cruiser
Price: $1,399
Are you seeking a long-range electric scooter with a seat? The Emove Cruiser could be your perfect choice. Its deck measures 21 x 10 inches, offering ample room for a comfortable seat, storage case, or both. For a mere $65, the optional seat transforms your ride into a luxurious journey of unparalleled comfort.
Emove Cruiser’s anti-theft locking system ensures your prized possession remains safe. But while the unique, irreplaceable keys attest to the value of this long-range e-scooter, you want to keep copies somewhere safe.
Regarding aesthetics, Emove Cruiser offers a stunning array of color options for the frame. You can choose between white, black, purple, orange, blue, and red. An IPX6 rating guarantees the beast’s resilience against the elements, while its pneumatic car-grade, tubeless tires ensure a puncture-free ride, even on the most treacherous of roads.
The telescopic steering column classifies Emove Cruiser among the best electric scooters for adults of all sizes, and the waterproof LCD keeps you informed in any weather.
With plug-and-play cabling, replacing the electronics is a breeze, further solidifying the manufacturer’s commitment to user-friendly design. The potent 1000W motor—capable of maxing out at 1600 watts—propels you to 33 mph. Under the hood is an impressive 52V, 30Ah LG battery with 8650 cells, promising a remarkable 62-mile range. Charging time ranges between 9-12 hours.
This best long-range electric scooter’s incredible weight capacity of 352 pounds, while weighing a mere 56 pounds, is a testament to its robust construction. Its 8-inch ground clearance ensures smooth sailing on any terrain.
Safety is paramount, and the Cruiser’s XTECH hybrid hydraulic brakes with 140mm rotors deliver the stopping power you need for a secure ride.
The Emove Cruiser isn’t just a marvel of performance. It’s also a cornucopia of accessories. The possibilities are endless, with options like a VM fingerprint U-lock, side view mirrors, thumb throttle, brake rotors, tire sealants, and a handlebar front bag.
7. Apollo City Pro
Price: $1,699
Building upon the legacy of its predecessor, Apollo City Pro boasts dual motors, eye-catching aesthetics, and a plethora of commuter-friendly features that will make you the envy of every sidewalk warrior.
Behold the power of dual 500W motors, enabling an ESG-tested top speed of 31 mph, and choose from three riding modes to fit your mood and surroundings. You enjoy effortless acceleration with the grippy rubber thumb throttle. It enables you to switch to Gear 1 for a leisurely 10 mph, Gear 2 for a zippy 21 mph, and Gear 3 to conquer the urban jungle at 32 mph.
The Apollo City Pro’s 10″ self-healing, tubeless tires, claimed to be flat-proof, make for uninterrupted rides. The turn signals, conveniently located within the thumb’s reach, automatically switch off, so you never leave them on accidentally.
This best electric scooter for long-distance travel is app-compatible. That allows you to adjust braking and acceleration intensity right from your smartphone. While the scooter’s display could benefit from added brightness, the optional phone mount—though setting you back $50—is a worthy investment.
The 48V, 18Ah battery powers your adventure up to 38 miles per charge. Integrated BMS shields your machine from short circuits, overcurrent, overcharging, overheating, and undervoltage. The battery recharges in a mere 4.5 hours with the 3A charger.
Apollo City Pro’s triple spring system ensures a comfortable ride. It also flaunts dual drum brakes that outlast disc brakes tenfold and halts it from 15 mph within 12.4 feet. A thumb lever on the left handlebar lets you switch to regenerative braking that recharges your battery while prolonging the life of your drum brakes.
Boasting an IP66 water resistance rating, the Apollo City Pro is a true all-weather warrior. And although the handlebars stand tall at 41.5 inches above the deck, the scooter’s portability is one of the few areas where the Apollo City Pro doesn’t surpass its predecessor, weighing in at 65 pounds.
8. InMotion S1
Price: $699
A sleek, all-black design with the InMotion logo proudly engraved on the deck, InMotion S1 screams style and sophistication. It’s priced at a modest $699, making it an absolute steal for those seeking a cheap long-range electric scooter.
InMotion S1 features aluminum construction, coming in at 65 pounds. The rated payload capacity of 300 pounds is a testament to the perfect balance between strength and weight. Assembling the scooter is a breeze, taking roughly 30 minutes for seasoned riders. However, beginners may take a little longer. The 10″ tubeless pneumatic tires and dual suspension at the front and rear ensure a smooth ride, allowing you to cruise over small bumps.
The pièce de résistance of the InMotion S1 is the large, striking LED display, complete with a mesmerizing blue ring. It’s eye-catching and functional, providing essential information at a glance. Tech lovers love that InMotion S1 is compatible with the InMotion app. It gives you full control of your machine and access to a community of fellow InMotion riders. The deck lights remain a cool blue while riding and automatically flash red during turns, adding a layer of safety and style to your journey.
The 1000W motor propels you to a limited speed of 15.5 mph. But fear not, thrill seekers; you can unlock its top speed of 18.6 mph using the InMotion app. Plus, the motor output is customizable to three power modes. Powering this little beast is a 675Wh battery refillable within 3.5 hours using dual charging. And while InMotion claims it can last 59 miles per charge, expect 43 miles in real-world riding conditions.
Regarding safety, S1 features BMS protection for the battery, an IP55 rating, and dual braking. The controller and battery boast even higher ratings, with IPX6 and IPX7, respectively.
FAQs:
1. What is considered a long-range electric scooter
A long-range electric scooter is considered to cover at least 25 miles per charge. Extra long-range options can last a minimum of 40 miles.
2. What is the longest range on an electric scooter?
Worry no more if you’re wondering which electric scooter has the longest range. Dualtron Storm Limitedtakes the cake for the longest-range motorized scooter. It has a manufacturer-quoted mileage of 136 miles, thanks to its 84V, 45Ah Li-ion LG battery. We also love that it supports dual and fast charging.
3. How far can an electric scooter go with a full battery?
It varies depending on the model, battery capacity, and riding conditions. The larger the battery size and the less aggressive the ride, the longer the adventure.
4. Why a long-range e-scooter might not be for you
A long-range scooter might not be your best choice if you want something lightweight, cheaper than $400, or that charges quickly. However, some models offer dual and fast charging capabilities to minimize the wait.
Are you tired of tangled wires cluttering your living space and craving a sleek, modern upgrade for your old-school stereo system? Welcome to the Bluetooth home theater receiver world, where convenience meets performance.
A BT adapter breathes new life into your audio setup with just one simple addition. But with countless options and features flooding the market, how do you find the perfect receiver that matches your desires and budget? Fret not, dear audiophile!
This blog will guide you through the essential factors to consider when choosing a Bluetooth audio receiver for home systems. And the cherry on top? We’ve discussed our favorite choices that will amplify your audio game without breaking the bank, all under $120.
So, sit back, relax, and get ready to dive into the world of exceptional audio experiences without overhauling your stereo system.
How to Choose a Bluetooth Home Theater Receiver
Factors to consider when choosing a Bluetooth receiver for your home stereo system include:
Connectivity
Audio quality
Range
Ease of use
a. Connectivity (ports)
The number of ports and connectivity options in your Bluetooth home theater receiver is essential in creating a truly immersive audio-visual experience. One of the primary reasons is compatibility. With added versatility, you can connect a wide range of audio devices. That way, you configure your home theater setup based on your preferences and the available space.
Let’s also consider that technology continues to evolve rapidly, and so do home theater systems. Investing in a Bluetooth receiver with multiple ports and connectivity options is a good way to future-proof your home theater system.
b. Audio quality
A home theater system worth its salt should provide an immersive listening experience—something that replicates the sensation of being in a movie theater within the comfort of your own home. In the same vein, a solid Bluetooth receiver ensures your stereo system delivers clear, crisp, and distortion-free sound, adding depth and dimension to the overall experience.
Factors that influence the audio quality of a Bluetooth audio adapter:
Bluetooth version: The Bluetooth version determines the overall performance of the receiver, including its range, data transfer speed, and compatibility with devices. Look for a Bluetooth receiver that supports Bluetooth 4.0 or higher.
Audio codecs: The BT audio receiver should support a variety of audio codecs to ensure compatibility with different media formats. Some common codecs include SBC, AAC, aptX, aptX HD, and LDAC. The more codecs your receiver supports, the better the audio quality and the broader range of devices it’ll work with.
Signal-to-noise ratio (SNR): The SNR measures the difference between the desired audio signal and background noise. A higher SNR indicates clearer and more precise audio output.
Frequency response: A broader frequency range ensures a more accurate and natural sound. Aim for a receiver with a frequency response of 20Hz to 20,000Hz, which covers the entire audible spectrum for human hearing.
Range: A longer range ensures seamless connectivity without dropouts or interference. Look for a receiver with a range of at least 30 feet or more, allowing you to place your audio devices conveniently.
Latency: Low latency is vital for maintaining audio-video synchronization, especially when watching movies or playing video games. Choose a Bluetooth receiver that supports low-latency codecs like aptX Low Latency or FastStream to minimize audio lag and ensure smooth playback.
c. Range
Range determines the distance between the receiver and the connected Bluetooth devices, such as smartphones, tablets, or laptops.
A greater range allows users to operate and control their home theater system from various locations within the house. That provides flexibility and comfort in managing the audio settings without being physically close to the receiver.
A stable connection between the receiver and the connected devices is essential for maintaining high audio quality. A longer range is, therefore, necessary to sustain seamless audio streaming from a distance and even across multiple rooms.
Several factors influence the range of a Bluetooth home theater receiver:
Bluetooth Version: Newer versions, such as Bluetooth 5.0, offer a significantly longer range than older versions, like Bluetooth 4.2.
Physical Obstacles: Walls, furniture, and other physical objects in the house can impact the range of the receiver. Materials like metal and concrete can obstruct the Bluetooth signal, reducing the effective reach.
Interference from Other Devices: Electronic devices like Wi-Fi routers, cordless phones, and microwaves can interfere with Bluetooth signals, limiting the range.
Antenna Design: The design and quality of the Bluetooth antenna in the receiver play a significant role in determining the range. A well-designed antenna can enhance the signal strength and extend the range.
d. Ease of use
Usability is critical when choosing the best Bluetooth home audio receiver for your needs. The device should have a straightforward setup process, allowing you to quickly and effortlessly connect their devices to the system. The user manuals should be clear, with step-by-step instructions and illustrations that clarify the receiver’s features and functions.
Some BT audio adapters integrate a large, well-designed, intuitive interface that allows users to navigate menus and settings easily. You’ll, thus, appreciate large, easy-to-read fonts, clear icons, and an organized menu structure.
A Bluetooth home theater receiver that allows users to customize settings, such as audio levels, speaker configurations, and sound profiles, can greatly enhance the user experience. That will enable you to tailor the system to their preferences, resulting in a more enjoyable and personalized experience.
5 Best Bluetooth Home Theater Receivers for 2023
1. 1Mii B06 Plus
Kicking off our roundup of the best Bluetooth receivers for home theaters is the 1Mii B06. It packs a Qualcomm Bluetooth 5.0 chip, ensuring a stable and reliable connection. This advanced technology allows for an impressive range of up to 164 feet in the open air and 70 feet indoors, providing the flexibility to position your audio devices anywhere within your living space.
One standout feature of the 1Mii B06 is its support for aptX HD, a beefed-up version of aptX that provides crystal-clear details and rich, immersive soundscapes. Additionally, the receiver supports aptX low latency, synchronizing the sound perfectly with the on-screen action for an optimal viewing experience free of annoying audio lag.
The 1Mii B06 also automatically reconnects with previously paired devices. This convenience is further enhanced by the receiver’s compatibility with Google Home Mini and Alexa’s Echo, allowing for seamless voice controls.
Another audiophile’s favorite is the 3D surround audio. When activated, the blue LED ring on the top turns green, and the audio transforms into a breathtaking, immersive experience that makes you feel like you’re in the heart of the action.
Setting up the 1Mii B06 is a breeze. Simply connect the receiver to your speakers using an RCA cable or a 3.5mm jack, then pair it with your Bluetooth-enabled audio devices, such as a laptop, tablet, or smartphone.
Despite its small size (1.96 x 1.96 x 0.9 inches) and weight (a mere 0.4 pounds), the Esinkin Bluetooth receiver packs a powerful punch. A range of 35 feet in open spaces means you can comfortably move around your home without disrupting the music.
Esinkin is compatible with virtually any home stereo system via a standard RCA cable or 3.5 mm jack. Sporting Bluetooth 4 technology, the receiver is incredibly user-friendly and works straight out of the box with a single button press.
Gone are the days of frustrating reconnection times. This best home theater Bluetooth receiver auto connects to the last paired audio device when powered up. And with reconnection time cut to just 15 seconds, you’ll no longer waste time fumbling with settings and devices.
One user humorously noted that the receiver “literally hijacks the Bluetooth signal to your device,” and “when not connected, it gets jealous and keeps beeping to get your attention and tries to connect.” It’s sincerely determined to provide uninterrupted streaming.
The Esinkin receiver features a bright blue light that flashes while scanning for a device and turns steady once pairing is complete, giving you clear visual feedback on its status. And while it lacks a built-in battery compartment, a USB cable and an AC-DC adapter are included for flexible powering.
Compatible with major audio streaming apps like Spotify and Apple Music, Esinkin has most of your streaming needs covered. And while it doesn’t support the aptX codec, testers appreciate its relatively clean and clear sound. The quality may, however, suffer slightly at high volumes.
BlueMe HD’s sleek and modern design is a breath of fresh air in a world of bulky, boxy, and unsightly receivers. The premium anodized aluminum casing, available in black and silver, adds a touch of refinement that seamlessly blends with any home décor.
But don’t be fooled by its elegant appearance – this best Bluetooth home audio receiver packs cutting-edge technology to deliver an unparalleled listening experience.
First, it provides a glitch-free range of 100 feet, powered by premium circuitry and a high-gain external antenna. Wave goodbye to glitches and interruptions, and welcome seamless, high-quality audio that will captivate even the most discerning ears, thanks to the cutting-edge Bluetooth 5.0 chip paired with aptX HD, aptX Low Latency, and AAC decoding. An integrated Hi-Fi 384kHz/32-bit DAC (digital-analog converter) cuts noise and distortion, making your music come alive with realism and depth.
Testers rave about BlueMe HD’s audio performance, noting the crystal-clear highs, smooth midranges, and punchy bass. With digital and analog output options, it can connect to any audio system with optical or RCA inputs.
For streaming fanatics, the BlueMe HD seamlessly connects with all your favorite apps, including Spotify, Pandora, Tidal, Amazon Music, and Apple Music. Just plug it in, and you’re ready to enjoy endless hours of entertainment.
Finally, this best Bluetooth home stereo receiver comes with self-adhesive bumpers for secure placement and a quick start guide to ensure a hassle-free setup.
What sets the 1Mii B03 Pro apart from most competitors is its switchability between a transmitter and a receiver. As a transmitter, it Bluetooth-enables your home audio source, allowing you to stream music to your BT headphones or speakers. As a receiver, it streams audio wirelessly from your BT-enabled device to your stereo system.
The 1Mii B03 Pro’s dual-link feature is another standout feature. It enables you to stream music to two sets of speakers simultaneously. However, keep in mind that it doesn’t provide the option to choose between connecting with one or two devices.
Equipped with the latest Bluetooth 5.0 technology, this Bluetooth receiver for home theater offers added support for Qualcomm aptX HD and Low Latency. This high-end Bluetooth tech is paired with two antennas, providing a maximum range of 265 ft in the open air and 80 ft indoors. Of course, your ideal range will depend on physical obstructions, other wireless connections, and the receiving device.
This powerful device supports analog and digital inputs and outputs, allowing for flexible connections. The built-in DAC (Digital-to-Analog Converter) is recognized as the gold standard for sound performance among audiophiles, delivering superior resolution and detail for an immersive listening experience. If you prefer, you also have the option to use an external DAC.
The 1Mii B03 Pro doesn’t skimp on user-friendly features, either. You’ll appreciate the power button, which puts control over the device at your fingertips. That’s unlike auto-connect options without ON/OFF functionality. On-board volume control adds to its convenience. Included, too, is a wide-screen display that provides basic details about the connection. For a more sophisticated screen that allows you to select your preferred BT device, 1Mii B03+ will suffice.
Pyle PFA330BT’s compact size makes for optimal flexibility. So, it’s an excellent choice for those who want to enjoy their favorite tunes in various environments without compromising audio quality. With Bluetooth version 5.0 tech, you can expect a manufacturer-quoted range of up to 40 feet.
We love the integrated mini amplifier circuitry in this Bluetooth home audio receiver. The front rotary controls for volume, treble, and bass adjustments allow you to tailor the audio output to your preferences. You’ll also appreciate how the blue ring around the volume knob adds a touch of style to the device. It also provides a clear visual cue that the amplifier is powered on and ready to use.
Dual-channel capability is a welcome addition to this BT amplifier. Each channel receives 45 watts of power, allowing you to pair the receiver with two speaker sets simultaneously. It also allows for input selection between Bluetooth and Aux/MP3. And besides the typical RCA cable and 3.5mm jack, it includes a microphone port.
Another noteworthy feature of this Bluetooth audio amplifier is its ability to work with an external battery. That adds convenience and flexibility, as you can use it in locations where a power source might not be readily available (Think outdoor events or camping trips).
So, you’re wondering how to find a job you love. That can feel overwhelming, whether you’re new to the market, returning to the workforce after some time off, or changing careers. After all, you’re going up against several other candidates.
You must be on your A-game to gain a competitive advantage.
So, where do you start? This article will provide practical tips to land your dream job.
Why Should You Learn How to Find a Job?
There’s more to navigating the world of employment than building a good resume and compiling references. By mastering the art of job searching, you increase the chances of getting hired for a role that matches your qualifications, goals, values, and interests.
The first step to finding a job is identifying the available opportunities in your field of interest. You can peruse free job posting sites, company websites, and professional networking sites like LinkedIn. Or attend job fairs and professional networking events.
Alternatively, contact professionals in your network for first-hand information on open opportunities in their organizations. After all, over 80% of jobs get filled via close ties.
2. Tailor your resume and cover letter
Your resume and cover letter are your marketing tools in the employment world. Customizing them to the job you want increases your chances of getting noticed by the employer and landing an interview.
A quick tip is to review the job posting and identify the keywords used and skills the employer seeks. Incorporate these keywords and skills into your resume and cover letter, detailing how your abilities add value to the hiring company—not just listing them like a grocery list.
3. Tidy your social media
Seventy percent of hiring decision-makers surveyed by Harris Poll believe employers should check a job candidate’s social media profiles. You must, therefore, work to present a professional and positive image on your online profiles.
That involves deleting anything inappropriate or controversial that could tank your impression. You should also adjust your privacy settings to control what others can see about your private life.
4. Refine your interviewing skills
Another critical pointer on how to find a job you love is mastering interview preparation. That involves:
Researching the company
Preparing answers to common interview questions
Conducting a mock interview with a friend or relative able to provide honest feedback
Compiling the necessary documents, including a hard copy of your resume
Preparing thought-provoking questions for the interviewer
Making travel arrangements
Preparing the right outfit for your interview
5. Attend job interviews with enthusiasm
Strive to make a great impression during your job interview. Dress the part, arrive early, portray confidence (not arrogance), and maintain positivity. We recommend following up with the hiring manager within 24 hours with a recap of the interview and a reiteration of your interest.
Your first interview may not be final, so don’t rule out opportunities too quickly.
And if you don’t land a second interview or the role? You’ll still get to master interviewing skills and determine what employers in your industry want.
6. Understand this process takes time
It takes time to find a job. Multiple applications go into landing a single interview, and some companies take weeks to finalize their hiring decisions.
Whether rejected or waiting for feedback, keep applying for other opportunities, networking, and refining your skills. That way, when the right opportunity comes along, you’ll be ready to seize it.
Wondering how to write a resignation letter. Not a fun thing, but sometimes it’s all you can do to leave your current job with dignity and move on to the next chapter in your life. And while it’s tempting to quit your job and skip out on the stipulated two weeks’ notice, you certainly don’t want to burn bridges with professionals who could influence your future career opportunities.
A resignation letter is a written communication informing your employer of your intention to leave the company. You can submit it handwritten or typed. And while there are no hard and fast rules for this sort of correspondence, a polite and professional tone is advised.
But the last thing you want to do is spend all weekend writing something you probably won’t send. So here’s a simple guide on writing a letter of resignation with as little stress as possible. Included are four examples for your utmost convenience.
Let’s get started with the importance of a professional resignation letter.
Why is a Resignation Letter Important?
What’s most tricky on how to write a resignation email/letter is that you must be honest about your reasons for leaving. These reasons are often about us and our personal growth. Sometimes, though, it has to do with the workplace—for example, when your efforts go unappreciated or you feel like the company is treating you unfairly.
A well-written resignation letter is an opportunity to leave a positive impression that might help you in the future. It will be an enduring record after you leave. After all, you never know when a referral or letter of recommendation might come in handy.
When drafting your letter, take care not to breach your employment contract. Reading through any literature provided on your first day of work might reveal critical details that, when ignored, might compromise your next steps.
Before submitting a resignation letter, we recommend talking with your current line manager in person, on the phone, or by video chat. That demonstrates respect and professional courtesy and goes a long way to reflect positively on you. Keep calm and professional throughout the conversation and desist from airing personal issues.
What Should You Include in a Resignation Letter?
Make sure to include the following details in your resignation letter:
Your intention to leave the company
Your leaving date
The will to complete a handover
Statement of gratitude
Your signature
Your resignation letter should communicate your decision politely and positively. Show appreciation for the opportunity, taking care not to include any complaints. A face-to-face meeting with a director or HR manager will suffice if you must provide specific reasons for terminating your employment.
You should take time before accepting a counteroffer (whether a promotion or pay rise). Consider the reason for quitting, what drew you to the new role, and whether the counter-offer will change the circumstances that made you resign.
How to Write a Resignation Email/Letter
Take the following steps to craft a professional and confident resignation letter:
Get to the point
Include a statement of gratitude
Offer to help with the transition
1. Get to the point
When writing a resignation letter, be brief and to the point. Remember: it’s not the time to criticize your coworkers or job.
Make sure to include the following elements:
A line stating your intent to leave your current position
A sentence highlighting your last day of work
It could be something like:
“Please accept this letter as formal notice that I’m resigning from my current position as (your current job title) from the (your current department). My last day of work at work will be (your estimated last day).”
Your employment contract likely stipulates the length of notice. Use the clause to estimate your last day of employment so your current employer can effectively plan for the transition period.
2. Include a statement of gratitude
It’s good resignation etiquette to express gratitude for the opportunities you enjoyed while working for the organization. What moments, experiences, or projects have helped you secure your new position? If any, communicate to your current employer how beneficial the opportunities have been to your career.
Remember that your resignation letter becomes part of your personnel file, and you may need your current employer for future reference. That means anything you tell your employer or include in your resignation letter could haunt you when finding a new job. So, strive to leave things on a good note for a lasting positive impression.
Here’s an example of a statement of gratitude.
“During my time with (company name), I enjoyed the atmosphere with your team, and I will miss the moments. I greatly appreciated the opportunities I’ve had to (mention some of your tasks), and I have learned (mention new skills acquired on the job), all of which are fundamental to my career growth.”
3. Offer to help with the transition
It’s a good idea to express your willingness to help your current company with the transition. That goes a long way in obtaining closure and leaving a positive impression, which may be helpful if you need a reference for a future career opportunity.
The transition period may comprise detailed handovers and project completion. You can also coach a new hire or familiarize a colleague with your role and responsibilities. Most importantly, only promise what you can deliver.
It could be something like:
“Before I leave, I will do anything possible to assist you with the handover. I can train a respective team member over the next 14 days or help my department source for a replacement, whom I will be glad to acquaint. Please let me know if there is any other way I can help you in the transition period.”
Resignation Letter Examples for Different Situations
1. An email resignation letter due to a change in career
Subject: Resignation- (Your Name)
Dear Sir/Madam,
Kindly consider this letter as an official notification of my resignation from my position as (job title) for (company name) effective (last day of work). I have accepted a role at (your next company) and look forward to the new career path.
It was a great honor working with you. Thank you for the opportunities and positive experiences I enjoyed with this organization.
I will complete all the pending projects by the end of my resignation notice. Please let me know if I can be of help during the handover.
Sincerely,
Your Name
Department
2. Example of resignation letter due to a health issue
Dear Mr. Arnold,
With great regret, I inform you of my resignation from my current position as (your job title) effective (your last day of work). Due to a recent diagnosis of Fibromyalgia, I understand that my condition will require lengthy treatment and recovery, and I’m uncertain that my capacity to perform my duties will return.
I have so much enjoyed working at HighFlier Holdings. I sincerely thank you for your mentorship over the past three and a half years, and I will not forget the incredible friends and colleagues I have made along the journey.
Please let me know if you need assistance transitioning my responsibilities to a teammate.
I appreciate your understanding and wish you and the HighFlier Holdings fraternity all the best.
Sincerely,
(Your Signature)
Ezekiel Gates
3. Resignation letter due to relocation
Dear Mr. Grayson,
With regret and utmost reluctance, I tender this letter of resignation to notify you I will resign from HighFlier Holdings effective October 15, 2021. My pending relocation to Wales has necessitated the decision.
I can’t thank you enough for allowing me to work at HighFlier Holdings. I enjoyed my tenure with my colleagues, and I greatly appreciate the learning experience.
Could you require my intervention about my replacement? Count on me! I can help you find the right hire and impact them with the skills to get started.
Sincerely,
(Your signature)
Olivia Ivy
4. Email letter of resignation example due to company changes
Dear Mr. Grayson,
Kindly consider this letter an official notification of my resignation from my position as (title) for (company name). I shall officially resign on September 26, 2022, which marks my last day of work at Henry & Sons.
While I’ve always enjoyed my work at Henry & Sons, I no longer feel I am a good fit after recent organizational changes.
Indeed, I’m genuinely grateful for the fantastic opportunity you gave me to build my career, and I shall live to cherish the incredible moments I had with my coworkers.
Kindly let me know if I can help train and acquaint my replacement. Thank you.
Setting out as a real estate investor? Congratulations.
But what could go wrong? You’ve heard the horror stories from friends, family, or people you see on TV, but you’re determined to prove them wrong — and get rich.
But before you jump in with both feet, it helps to learn some lessons from those that failed first. From slacking off on research to underestimating respective costs, we’ll cover a handful of pitfalls that could tank your property investment efforts. Most importantly, you’ll learn a proven trick around each of these challenges and increase your odds of success.
Let’s get started with some numbers.
How Many Real Estate Investors Fail?
There’s no universal way of figuring out this number, but a Biggerpocket post estimates that 95% of aspiring real estate investors never purchase a property.
So what’s going on?
There are plenty of reasons to consider real estate investment. Perhaps you want to build an investment portfolio that will help you retire early, or you’ve got a ton of cash and want to see what happens when you sink your money into something substantial. Either way, it’s essential to know what you’re getting yourself into—and there are plenty of ways that getting setting out can go wrong.
10 Reasons New Real Estate Investors Fail
Here are some common mistakes beginner real estate investors make:
Lacking a meaningful “why” and “how”
Insufficienct education
Poor market research
Taking too much risk
Poor negotiation skills
Analysis paralysis
Understimating costs
Not knowing when to pull the plug
Trying to to it all by on your own
Being impatient
1. Lacking a meaningful “Why” and “How”
One of the main reasons beginner real estate investors fail is working with a vague business plan. If you don’t know why you’re doing it, or if your reasons need to be more robust or precise, then it’s unlikely that you’ll be able to stick with it through the rough patches.
Having a plan doesn’t mean seeing into the future. It’s about setting the direction for your venture and outlining the steps to realize your investment goals. A solid real estate business plan includes:
Company values and mission
Short-term and long-term goals
SWOT analysis
Best investment strategy for your property choices and goals
Potential marketing efforts
Applicable costs and financing options
Backup plans and exit strategies
2. Insufficient education
Failure to invest in the necessary education means you’ll never know if your approach makes sense. You keep running in circles rather than raking in profits and taking lessons. Plus, the market is constantly changing. So, if you don’t know how to keep up with it—or worse yet, if you don’t even know where to look for information—you could invest in properties that aren’t worth what they once were.
You can get most of the information you need online for free. That includes YouTube videos by successful investors. They’ve made mistakes along the way, just like you will, but they’ve also learned from them (and so will you). Other lower-cost alternatives for new real estate investors include library books and local meetups.
3. Poor market research
The market is your playground—the more you learn about it, the better you can play.
Without market research, you could invest in a poorly performing property. An attractive price tag or a property might tempt you, but you could end up overpaying if you don’t know how much comparable properties are fetching.
Real estate investing can be very profitable, but only if you do your homework and take the right step:
Understand the local market. Right from the listing prices, how much rent you can charge, demand level, and whether or not there are any incentives or programs in place that would benefit your business.
Understand economic trends.
Familiarize yourself with the legal and financial implications of real estate investments (which vary from state to state)
4. Taking too much risk
The world of real estate investing is full of opportunities for those willing to flex their risk-taking muscles. But frustrations are likely if those risks aren’t calculated correctly or weighed against short-term gains versus long-term goals. For example, if you were to put all your money into just one investment and lose it all to a bad deal or poor timing, then you’d be out of luck and probably bankrupt.
You need to be smart about how you approach real estate investment. So many variables are involved: the economy, market trends, local regulations and politics, construction costs and timelines—the list goes on and on.
During real estate transactions, you’re always bartering. And the last thing you want is to make it easy for people to take advantage of you. Proper negotiation comes in here. It’s what gets real estate deals done satisfactorily.
Whether it’s a buyer and seller coming to terms with a price or hiring a professional team, creating win-win scenarios is critical. But can’t just assume that everybody will get what they want in every deal, so you have to be prepared to compromise. Even if both parties aren’t delighted with the outcome or solution reached during negotiations, at least they got something.
Consistency is the secret sauce when mastering real estate negotiation strategies. The more you do it, the better you’ll identify what works and what doesn’t for different types of people (and real estate properties).
6. Analysis paralysis
It’s a classic story: you’re a beginner investor who spends too much time analyzing options but never takes the plunge. You’re worried about losing money. So you wait for the perfect moment. One month goes by. And several others after that. And then, one day, you look back at all the time (and potential money) you’ve lost because of your fear. And all of a sudden, it hits you: “I could have been investing in real estate since I first got into this!”
Understandably, you want to make sure you’re making the right move. But as with any investment field, you don’t have to get everything perfect from the beginning—you’ll learn by acting. But again, don’t rush into things; look at each step as an opportunity for learning and growth.
7. Underestimating costs
Let me break it down for you.
A typical investment property requires about $543,000. The estimated 20% downpayment is $108,720. That’s before we even get into maintenance or taxes. That can be a huge obstacle, especially if you’re buying in an expensive market like Newbury Park, San Francisco, or New York City.
And then there are all the closing—attorneys, insurance, title deed…you name it. If you don’t have enough cash to cover these expenses, your business plan is DOA. Consider also unexpected costs. You should also understand how loans work and how they can impact your ability (or inability) to make payments on time.
Bottom line: ensure your finances are in order before you sign on the dotted line.
8. Not knowing when to pull the plug
It’s easy to get carried away by the rush of excitement when dipping your toes in real estate investment. After all, there’s nothing like the feeling of making a deal that will make you money—and maybe even change your life.
But things rarely work out exactly as we hope.
So, what happens when you realize your investment isn’t as promising? One of the biggest mistakes you could make is holding on to such ventures for too long. And this can happen for two main reasons:
Being too optimistic. You want to see the project through until completion, hoping things will get better in the future.
You feel guilty about walking away from a project because of how much work and personal sacrifices went into getting it off the ground.
It’s essential, not only for your finances but also for your mental health, to recognize when an investment isn’t working out and cut your losses early enough.
9. Trying to do it all on your own
Another reason new real estate investors fail is trying to be a jack-of-all-trades.
It’s tempting to think that handling everything yourself will save you money, help you gain more experience faster, or save you the hassle of delegation. But the truth is, if you don’t have a team that can help fill in the gaps (whether legal or accounting advice) or provide mentorship and guidance on making informed decisions, you could be setting yourself up for frustrations..
Delegating tasks to professionals—whether an accountant, an attorney, or a property manager—often makes sense in property investment But while it’s important to keep tabs on your investment portfolio so that nothing slips through the cracks, there’s such a thing as being too hands-on. Micromanaging everything will end up frustrating everyone involved and slowing down progress.
Work with a mentor, too— it’s like having a safety net underneath you. Along with being your source of inspiration and motivation, they can help you stay patient by providing guidance and perspective,
10. Being impatient
The cost of impatience is high for real estate investors. It can lead to a higher purchase price, leaving less money for renovations and other associated costs. When you rush into buying a property without doing proper due diligence, you could spend thousands more than necessary. Such scenarios could have you feeling a loss of control over what happens next in your venture and life, leading to emotional distress.
It takes time to learn the ropes of real estate investing. You want to take your time with decisions with your money, taking care not to expect too much too soon.
Patience goes beyond waiting until something happens. It also involves knowing how best to handle things that don’t go according to plan. That’s especially when those plans include setbacks like losing money due to unforeseen circumstances such as market fluctuations.
Bottom Line
And folks, I hope this list helps. You’ll want to research different approaches to real estate investment, look into your legal rights and obligations, and build a network of trusted professionals to work with you.
Sure, it might take a while to get your feet wet. But with the proper knowledge and undying consistency, you can make it happen.
And if you fail? That’s not necessarily a bad thing—even the most seasoned investors run into trouble from time to time. The key is to learn from your mistakes.
You’re hunting for the best mid-range smartphones in Kenya and want something suitable for your needs without paying through the nose. But what’s worse than paying for a lame phone is getting ripped off. And that’s where this compilation comes in.
We’ve taken the time to analyze the Kenyan market and compile the five best contenders for mid-range smartphones worth your money. These options have everything from incredible cameras to FHD screens to long battery life, so no matter what you’re looking for, there’s something on this list that will catch your eye. After all, a capable yet affordable piece of technology is the kind of luxury a techie can’t resist.
So, grab a cup of coffee and enjoy the show—you’re in for a treat!
5 Best Mid-Range Smartphones in Kenya in 2022
1. Xiaomi Redmi Note 10s
Price: Ksh 25,699
Xiaomi Redmi 10s is a conversation starter that your friends will idolize. It has a lot going for it, delivering an impressive display experience paired with an excellent design that reminds us of its sibling, the Poco X3 GT. Its color options are broader, ranging from Onyx gray, Oceanic blue, Pebble white, and Starlight purple. A responsive edge-mounted fingerprint scanner backed up by face unlock allows quick and secure access to your phone.
The AMOLED is a welcome addition for buyers looking for something brighter or crystal clear than most LCD panels. Plus, it’s a 6.43-inch dot display, meaning you’re getting an edge-to-edge screen without any annoying water-drop notch. Full HD+ resolution of 2400 x 1080 pixels offers a pixel density of 409 PPI, so you benefit from better viewing angles and crisper images.
The lack of a pre-installed screen protector is disappointing, but we appreciate that Xiaomi included Corning Gorilla glass which should keep your screen safe from everyday wear and tear.
The Redmi 10S device runs on Android 11 with Xiaomi’s MIUI 12 launcher out of the box. And while you don’t expect an ultimate powerhouse at this price point, the MediaTek Helio G95 chipset backed by 6 GB or 8 GB RAM makes it a joy to use. The 64GB or 128 GB internal memory will let you store all your photos, videos, and apps with little to worry about running out of space.
Another notable feature is the inclusion of a quad-lens camera setup on the rear panel of this best smartphone in Kenya. You can expect the 64MP primary sensor to perform well in most lighting conditions. And you can also take advantage of AI image processing for better results in difficult lighting conditions or when shooting fast-moving objects. Plus, it can record 1080P videos at 60fps with the option to add a slow-motion effect. There’s also a 13MP front camera that tops out at 1080p@30fps videos.
Xiaomi packed plenty of features and toggles into the comprehensive control center on this device. Plus, you can customize your experience with various themes available in the Mi Theme Store.
The stereo speakers churn out superb audio quality, and the 5000mAh battery (paired with 33W fast charging) should keep you going all day long.
Battery: 5,000mAh, non-removable, Li-Po, 33W fast charging
Water resistance: IP53
Extras: Side-mounted fingerprint sensor, stereo speakers, 3.5mm audio jack, Bluetooth 5.1, USB type-C, NFC
2. Tecno POVA Neo
Price: Ksh 16,298
POVA Neo is a more budget-friendly version of the POVA 2, but it still packs all the bells and whistles to keep up with your everyday needs. It’s sleek and stylish, but don’t let its looks fool you: it packs some serious hardware to keep your game on point.
In terms of design, it’s pretty much like most 2021-22 smartphones out there—a rectangular block with rounded corners. You’ll find the power button and volume keys on the right side of the device, while the SIM card tray is nestled on the left. The bottom houses a USB Type-C port, microphone hole, speaker grille, and 3.5mm audio jack. It sports a rear-mounted fingerprint scanner. Plus, it’s available in three colors: Powehi black, Obsidian, or Geek blue—each is a sleek and sophisticated standout that adds flair to your style.
Based on Android 11 with HIOS 7.6, the POVA Neo is ready to deliver an unmatched experience right out of the box. And with an Octa-core 2.0 GHz processor and an ET Engine powering its high-refresh-rate graphics and dynamic control adjustments, you can expect it to handle demanding games like Call of Duty and PUBG seamlessly.
With this best mid-range smartphone in Kenya, you get a 6,000mAh Li-Po battery replenishable in two hrs with the stock 18W fast charger. That’s good music to the ears of impatient, heavy users.
A 4GB RAM + 64GB ROM combo means you’ll never have to worry about slow responses or running out of space for files or apps. And if that’s not enough for your needs, this best smartphone in Kenya supports memory cards up to 256 GB in size. Plus, the integrated phone cloner will let you move data from an old phone onto a new one hassle-free.
POVA Neo has a 6.8-inch dot-notch display with 720 x 1640 resolution, 263-pixel density, and 83% screen-to-body ratio. That’s pretty enough to give you an immersive experience, but it might be dimmer in direct sunlight. The notch houses an 8MP single-lens, dual-flash camera backed by a 13MP dual-lens, quad-flash rear camera.
And did we mention this best mid-budget smartphone in Kenya has an integrated voice changer? Yes, that’s right. And whether you want to sound more like an alien or a chipmunk, we won’t judge.
Battery: 6000mAh, non-removable, Li-Po, 18W fast charging
Extras: Rear fingerprint scanner, Bluetooth 5.0, 3.5mm audio jack, USB type-C, OTG,
3. Xiaomi Redmi 10C
Price: Ksh 19,599
If you’re looking for something that’s incredible value for money, the Xiaomi Redmi 10C is right up your alley.
Available in Ocean blue, Mint green, and Graphite gray, this best smartphone in Kenya has everything you need to stay connected and entertained. Its rear-mounted fingerprint scanner is rear-mount can be hard to reach, and that’s where face unlock comes in handy. The textured back casing feels fantastic in hand and makes it easier to grip the phone.
Redmi 9C’s successor features a 6.7” IPS LCD with a water-drop notch and a resolution of 720 x 1650 pixels which isn’t as bright outdoors as flagships but still decent enough to get your work done indoors without straining your eyes.
A 60Hz screen refresh rate is standard at this price point but ensures the phone handles typical tasks just fine. A 5000mAh battery will last through hours of binge-watching, and the powerful speaker brings life to every sound. All these work together to bring you an immersive entertainment experience without breaking the bank.
Read Mode safeguards your eyes against harmful, sleep-depriving rays while reading or watching videos at night. And then there’s that 3rd Gen Corning Gorilla Glass that keeps the screen clear of scratches and scuffs.
The camera module isn’t as striking. But looks can be deceiving as it houses a 50MP rear camera with Night Mode, HDR, Panorama technology, and 1080P video recording capability. The selfie camera is subpar at 5MP, but you could improve the results with GCam.
Redmi 10C runs on Android 11 and MIUI 13 platforms powered by a Snapdragon 680 processor, offering similar performance as Redmi Note 11 but at a lesser price. The RAM is 4GB, which means faster typing speed and loading times across demanding apps like inventory management apps. An integrated extension feature can boost its size up to 5GB if needed. You get two options for internal storage: 64 GB or 128 GB.
Tagline: Best processor
Pros
Better processing power
Higher-detail rear camera
Impressive RAM + ROM combo
Corning Gorilla glass protection for the screen
Expandable RAM
Read Mode helps reduce eye strain
Multiple options for the body color
Cons
No pre-installed screen protector and protective casing
The selfie camera could be better
No IR blaster as seen in other siblings
It doesn’t support split-screen multitasking or app sidebar
Battery: 5000 mAh, Li-Po, non-removable, 18W fast charging
Extras: 3.5mm audio jack, Bluetooth 5.0, NFC, rear-mounted fingerprints, USB type-C
4. Samsung Galaxy A03s
Price: Ksh 14,249
Galaxy A03s is an excellent choice if you’re gasping for an affordable yet solid Samsung phone. It comes in black, white, red, or blue, so choose whatever works best for your style.
Its design is decent, with an all-black tapered plastic casing. At the front sits a 6.5-inch, 1600 x 720 IPS LCD panel surrounded by quite a chunky black border and packs around 270 pixels per inch (PPI). That definitely won’t blow you away with its clarity, but it’s a decent viewing experience overall. The water-drop notch and higher screen “chin” leave you with ample screen real estate.
A03s is among the few best smartphones in Kenya under 15k with a power button that also serves as the fingerprint scanner. It’s fast, accurate, and a welcome leap from the rear-mounted scanners synonymous with many rivals in this price range.
Samsung crammed a 3GB Ram and Mediatek Helio P35 processor into this little guy. It’s fast enough to handle anything you throw at it while still being efficient enough to keep battery life high. Plus, you get 32 gigabytes of internal storage—about 19 GB of which is usable, which is still sufficient to keep all your favorite files close by. There’s also a 4GB model with 64GB RAM if you want more space!
This best mid-range smartphone in Kenya packs a triple-lens rear camera setup comprising a 13MP primary camera, a 2MP depth camera, and a 2MP macro camera. And if you want to take more than just photos, the A03s’ 5000mAh battery gives you plenty of juice to keep going all day. Plus, it supports 18W fast charging. Unfortunately, it comes with a 5W charger that takes 4 hrs to refill the battery.
Tagline: Most affordable
Pros
Side-mounted fingerprint sensor
Respectable storage for the price
It offers most color options in its category
Supports fast charging
Impressive battery capacity
Expansion slot for up to 1 TB
Supports Bluetooth 5.0 and USB type-c for faster data transfers
Battery: 5000 mAh, non-removable, 15W fast charging
Charging duration: 4 hrs (with the 5W stock charger)
Extras: USB type-C, NFC, Bluetooth 5.0, side-mounted fingerprint sensor, 3.5mm audio jack, dual sim, 4G
5. Tecno CAMON 19 Pro
Price: Ksh 35,399
The new kid on the block, Tecno Camon 19 Pro, is a big chunk of awesomeness, standing out with a flat body design and tempered glass, silk matte finish back. But don’t mistake the slimmer profile for a lack of power. Running on Android 11, Mediatek Helio G96 chipset, and HIOS 8.6, this best smartphone in Kenya is as fast and reliable as you’d expect from a premium product.
It comes with a 6.8-inch AMOLED dot display with a 120Hz refresh rate, making scrolling and swiping through websites or apps noticeably smoother. And with 1080 x 2460p resolution, you can better stream 4K content from Amazon Prime, Netflix, or YouTube (just ensure your internet connection is fast enough).
Something else stands out: the versatile camera setup. It includes a 64MP primary camera rated for 60X zoom, which works well for distant objects. And while the detail isn’t as impressive, that shouldn’t compromise your experience.
OIS+EIS stabilization on the 50MP portrait lens makes for more refined videos. Sure, you don’t expect to get away without some shaky movements here and there, but that’s preferable to software-based stabilization techniques that may introduce artifacts into your recordings. Completing the arrangement is a 32MP punch-hole front camera that captures skin tone with plenty of contrast. Video recording tops out at 1080p on both rear and front cameras.
Audio-wise, you get FM radio, the old-school 3.5 mm headphone jack, and a loud mono speaker with no bass. BT 5.0 ensures distortion-free connections with Bluetooth home theater receivers and other BT-enabled devices.
The battery life is respectable: 5,000 milliamperes hours gives you 6-7 hours of gameplay between charges. And when it gets drained? No worries—the provided 33W fast charger should refill it within 65 minutes. Last and undoubtedly not least, you get a staggering 256 Gigabytes of internal storage.
Tagline: Best internal storage, highest refresh rate
Pros
Class-leading internal storage
Snazzy design
Larger, AMOLED, higher-resolution display
It supports 33W fast charging
Highly capable rear and front camera
Gimbal stabilization ensures more polished videos
Best-in-class screen refresh rate
Cons
Slacks on audio quality
Colors aren’t that accurate as they tend toward bluish
The processing power could be better
It may take a while to get a hang on of the new notification bar and control center
Email marketing helps you target your audience and create a personalized experience for prospective and existing customers. You can use it to foster actions (such as signing up for your newsletter or purchasing an item) or keep subscribers updated on the current happenings in your industry.
However, knowing which actions will be most impactful on your sales can be tricky. This post will guide you on an email marketing formula that will engage prospects and convert them into paying customers, even when your competitor’s strategy feels intimidating.
What Are Conversions in Email Marketing?
Conversions are the results of your email campaign—in other words, a visitor’s action on your email campaign. That includes signing up for a newsletter, downloading an ebook, or completing an order.
How to Increase Email Marketing Conversions
1. Set Goals
Knowing what you want to accomplish helps ensures every action taken during the campaign supports the objectives.
Email marketing goals vary from brand awareness and lead generation to customer acquisition and sales.
Brand awareness is about drawing consumers’ attention to your brand and building awareness of your products and services. You achieve this by creating a favorable impression in customers’ minds without necessarily prompting them to act immediately.
Lead generation summarizes the efforts to convert potential customers into leads — contacts representing opportunities to sell products or services. If an individual has filled out a form on your website, downloaded an eBook, or asked for more information by phone, they’re already halfway towards becoming a customer.
Customer acquisition focuses on nurturing leads into sales.
2. Segment Your Email List
Segmentation is a common practice in content marketing that involves dividing your contact list into groups based on particular criteria. That helps you create a more personalized experience for each subscriber, leading to better engagement and higher ROI for your marketing efforts.
There are two main types of segmentation in email marketing:
Demographic segmentation: This type of segmentation uses information about the recipient’s age, gender, location, and other demographic factors to divide your list into groups based on shared traits. For example, if you want to send a holiday promotion to women between the ages of 25 and 35 who live in New York City, you can create a demographic segment for this group.
Behavioral segmentation: This entails identifying, understanding, and classifying your contacts based on their interaction with your brand. It’s different from demographic or geographic segmentation in that it focuses on what people have done rather than who they are—for example, whether they’ve visited your website recently or made purchases from you.
3. Craft Catchy Subject Lines
Your email subject line is the first thing people see when they open your message. It’s what gets them to open it and makes them decide whether or not your email is worth reading.
There’s no one-size-fits-all approach to writing effective subject lines. Your audience, business goals, and industry all play a role in what makes for a compelling subject line.
Generally, you want to get straight to the point. If you have an announcement, announce it; if you’re promoting an event, tell people where and when; if you’re asking for feedback or responses, mention that.
Plus, no one wants to read a long wordy email, so don’t make them do it in your subject line either. Eliminate words that aren’t helping the message. Also, try not to use all caps—that isn’t polite.
More than anything, your subject line should be relevant. For example, if you’re a real estate agent, “5 Ways to Cut Your Mortgage Payment” makes more sense than “5 Ways to Lose Weight.”
4. Keep Your Emails Short and Straightforward
A well-written email will get more clicks and shares than an email with a bunch of text and links.
The shorter, the better. Don’t overwhelm people with too much information at one time — break up every section with subheadings so people can easily find what they’re looking for without scrolling through the whole thing first.
Bullet points or numbered lists make it easier for readers to scan your content. Images help break up text-heavy emails and provide visual interest (and sometimes entertainment).
5. Include a Compelling Call to Action
Every content you send out must have some call-to-action built into it. It’s the part of your email that tells visitors what you want them to do, whether signing up for your newsletter, downloading something, signing up for an event, or entering a contest.
Ensure your CTAs match what people need from you and how they feel about doing it at this point. For example, suppose you received an email with the headline “Get these shoes now at 10% discount!” But you just bought shoes yesterday, so you’re probably not in the market for more today. You’ll likely ignore or delete that email without clicking the integrated CTA because it doesn’t align with your current needs (nor does its timing).
On the other hand: imagine a fashion outlet promoting something like “Looking for new outfits?” It’s likely to go after someone who has recently been browsing fashion blogs but hasn’t purchased anything yet, making this an ideal time frame for them before moving on to another brand.
Don’t be afraid of testing with multiple emails with different CTAs. Each may appeal best at different times depending on the segmentations used and how much time has passed since the last contact (which could mean someone might be ready now vs. later). But again, you don’t want to cram your email with CTAs; else, you leave the recipient confused. One or two should be enough.
6. Use A/B Testing
This simple process involves sending two different versions of an email to a small percentage of your audience and comparing how they respond. Which version gets more opens? Which one gets more clicks? It’s a great way to see what works and what doesn’t in your emails, so you can continue optimizing them over time.
Think about the subject lines, content, and call-to-action buttons in each version of your email. If you’re unsure which option will perform the best for your business or product, try out some variations until you find something that sticks!
7. Track Your Email Marketing Results
Tracking conversions is essential to understanding your email marketing efforts. You want to know where actions occur, what they mean, and when.
You must first understand how users interact with your campaigns. That can take the form of an exit-intent popup or a signup form on your site’s landing page—whatever gets users interested enough to take your desired action.
You can use tools like Google Analytics to see how many people open your email and click through and when. If you’re using a marketing automation platform—and you should be—it will also track the number of people who went from being subscribers to buyers (or vice versa).
Keep tabs on these stats:
Open rates. This is the percentage of recipients who opened an email campaign. A good open rate runs between 17-28%. The average is, however, 21.5%.
Click-through rate. It’s the percentage of recipients who click on any link or image in an email. A good CTR ranges between 2-5%, with the average across all industries currently at 2.3%.
Conclusion
Email marketing is a powerful way to convert more customers. It’s not just easy to set up and manage; it’s also highly effective at getting people to take action. But that doesn’t mean you can start blasting out emails willy-nilly. Email marketing requires careful planning and execution if you want it to be successful, and we hope the above strategies will help.
Do you have a little corner of the internet that offers valuable information about your niche or industry? Whether it’s an e-commerce site, blog, or forum — generating content is a great way to develop relationships, establish yourself as an expert, increase traffic and sales, and stay in front of your target audience. However, when going into content marketing, it’s easy to make a few mistakes. And when you’re a small business, the stakes are even higher.
Don’t let your potential online slip away from you due to a lack of knowledge. Below are the common mistakes that could be preventing you from getting the most out of your marketing dollar.
Not Having a Solid Content Marketing Strategy
A content marketing strategy is a plan for how you will create and distribute content. Without one, it will be challenging to determine what type of content you produce, who your audience is, and how often you should share the information with them.
When creating a content marketing strategy, your objective should be to align your business goals with the needs of your target market by providing valuable information that will help them solve problems or answer questions. It’s not necessarily to sell products directly; instead, it’s about establishing trust with potential customers, so they are more likely to purchase something from your company down the road.
Not Identifying Your Target Audience
This is a critical part of content marketing that many small businesses don’t get right. You need to know who you are talking to, what they want to hear, and what they need to know about your niche topic.
Once you’ve identified your target audience—including specifics about their age range, gender identity/expression preference(s), socioeconomic status level(s), etc.—you can better tailor your message to their needs or interests.
For example, if you run a travel blog and want to attract travelers planning their next trip, that’s who your target audience should be. They may not all be millennials, and they may not all be affluent, but they will all have one thing in common: they love traveling.
The more specific you can get with your target audience, the better equipped you will be to deliver relevant content that benefits them personally.
Not Investing in High-Quality Content
Content is a significant part of your business’s online presence—whether used to build a blog, create social media posts, or shared on LinkedIn and other platforms.
If you’re new to the game, it can be tempting just to throw some words onto a page and call it good. But that won’t get you very far. Your target readers anticipate something meaningful.
The first step toward creating quality content is having a good understanding of what constitutes “quality.” That means more than just getting your facts right; it means ensuring your posts are helpful and engaging for your readers. Don’t try to imitate other people’s style — instead, focus on making sure that your voice comes through loud and clear.
Sure, you want to prioritize quality over quantity, and you might think that producing one post per week or month is enough. But if you want to drive commendable traction with your new blog, please commit to putting out at least two pieces of content per week.
Ignoring the 80/20 Rule of Content Marketing
Content marketing is mainly about creating valuable content that informs and educates your audience. But you also want to convert those readers into customers by promoting your products or services. Finding the perfect balance is where most companies fall short: They spend so much time trying to sell that they forget the importance of educating potential customers first (or at least in addition). It’s wrong, and that’s where the 80/20 rule of content marketing comes in.
The 80/20 rule of content marketing suggests that 80% of your content should be educational, and only 20% should promote your products and services.
It’s a great way to approach content marketing because it helps you build trust with your prospects. They will learn about who you are and what you do, making it easier for them to trust your brand and buy from you. That’s why the best-performing landing pages have a lot more content than just a form to fill out.
People visiting your website don’t want to see an advertisement or sales pitch immediately; they want to learn more about what makes your brand special. And the more information you give them, the more likely they will buy from you.
Underestimating SEO
When it comes to content marketing, it’s easy to focus on the creative side of things and forget about the technical aspects. However, good SEO is essential for any website, especially if you want to attract traffic through search engines.
But you can’t optimize your content for SEO if you don’t understand how it works. Plus, Google’s algorithm is constantly changing, and if you don’t stay on top of it, it can negatively affect your rankings.
Search engine optimization (SEO) is the process of creating content that is easily found by search engines like Google and Bing. In other words, it’s the art of making your site more accessible to people looking for the information you provide. This sounds simple enough, but in practice, many things can go wrong when writing content for SEO purposes. These mistakes can lead to pages that rank poorly or not at all in search results, which means fewer eyeballs on your business’ website and less awareness of what you have to offer online customers.
The most common issue? Creating thin or duplicate over-optimized pages with low-quality information that doesn’t provide any value outside of ranking well in Google searches—a blackhat SEO practice known as “keyword stuffing.” While this may provide short-term gains in ranking, people quickly become frustrated with seeing these types of sites appear when searching for relevant information on specific topics. They’ll move on to another website instead! Also, Google and other search engines penalize this technique by dipping your ranks.
Below are some ways to get your content discovered by more people:
Target keywords with high search volumes
Create rich media content (videos, images) with keyword-rich titles and descriptions
Create linkable assets (eBooks, infographics)
Optimize your website for mobile devices
Build links between your content channels
Creating Random Content on any Subject
Your target audience is likely composed of people with a need or problem they’re looking to solve. So, make sure your content offers value, not just information that’s interesting or different from what everyone else is saying.
If you can’t think of anything valuable about your product/service, then don’t say it! Relevant content means sticking with topics related to your products/services (i.e., if you own a coffee shop, don’t write about dog grooming) and providing information that solves problems for potential customers. If no one has ever asked, “Where can I get great coffee nearby?” it’s probably not worth writing about.
Not Measuring the Results of Your Efforts
While it’s essential to have a marketing strategy for content, it’s also vital that you track the results of your efforts. If you can’t measure what’s working and what isn’t, it will be tricky to know if you need to change course or continue with what has been working so far.
So, how do you measure content marketing performance?
It depends on your goals for the campaign. If you want to increase website traffic and leads, then you need to measure those things. If your goal is to raise brand awareness, then brand lift should be part of the equation.
The good news is that there are many tools available to help you measure performance. Some are free, and some require a small investment. Google Analytics is one of the most popular analytics tools on the market. It includes real-time tracking of traffic, engagement, and conversions. You can also use it to track sales conversions based on whether or not they came from social media or other online sources like blogs or newsletters.
A few simple metrics will help you gauge the effectiveness of your content marketing efforts:
Traffic: The number of website visitors is essential for measuring content marketing success. You want to see steady growth in site traffic over time, which means new people are finding value in your brand and engaging with your content.
Engagement: Engagement metrics tell you how many people interact with your content — sharing it on social media or commenting on it in forums, etc. The goal is to get users involved in the conversation around your brand to feel like part of the community.
Bottom Line
We know that it can be hard to change your routine or reevaluate what you’re doing regarding content marketing. But we hope that by reading through these points again, you’ll identify where your business could make improvements and better serve customers looking for more information about your niche, products, and services.
Your search engine optimization (SEO) may not be up to par, but you have several options to reclaim its glory. A few minor changes can make your website more successful, especially if you want to attract more qualified customers and gain a competitive edge in today’s fast-growing digital world. Here are our top 3 suggestions.
Optimize your website for mobile devices
Search engines have been steadily moving toward a mobile-first index. Numbers don’t lie – according to Statista, 47.28% of the web traffic in the U.S in the last quarter of 2021. And that number will only increase as more people get smartphones and tablets.
The most important step in optimizing your website for mobile users is to ensure it’s responsive, which automatically adjusts its layout to fit any screen size.
You’ll also want to ensure your site loads quickly on mobile devices, as people are less likely to wait around for it to load when they’re on the go. Make sure its text is easily read on small screens and underpinned by plenty of white spaces.
Create Relevant and Quality Content
Content is the foundation of any SEO strategy for small businesses. Create pages where readers can quickly and easily find the information they want. As such, visitors spend more time on your website while providing you with the opportunity to cash in on superior user experiences.
Good content will get people talking about your business because they trust you as an authority on the subject matter. With trust comes action, such as subscribing to your blogs, downloading your e-book, or buying your product.
Start with conducting comprehensive keyword research—finding popular terms in your niche. Next, create keyword-rich copy targeting the people looking for products and services like yours. But again, use the keywords naturally throughout the copy.
As for the quality, make your content informative. Include lots of valuable information that people can use daily, not just vague descriptions of what your company does. Your content should also be accurate, easy to read, and up-to-date. You can always use the help of a reputable content writing service.
Use Videos
Google cares about videos, and so should you. Blending text and videos gives Google the impression that your site is informative, boosting your search rankings. You can use videos as a traffic generator, as there are high chances of people visiting your site after watching your video on YouTube or other social media channels.
Videos are an important asset for any business website, especially if you sell products or services that are hard to explain with text or simple graphics. An Orbelo study found that 54% of customers anticipate more video content from their favorite brands, and over 86% of marketing pros consistently use video as a marketing tool.
Incorporate video in product descriptions, on your homepage, and anywhere else you can embed it into your pages. You can use them for tutorials and other educative material that can benefit customers who may not be tech-savvy or find written instructions difficult to follow.
Bottom Line
If you want your target audience to find your small business website, you must pay attention to your SEO strategy. As you dive deeper into the SEO world, there’s much to learn and implement. Get started with the above recommendations.
When I talk with business owners about their biggest frustrations, one aspect always ranks high in the list: email outreach. But despite the endless rumors against this strategy, frustrations, and social media craze, email still works. A Barriliance report estimates that the average ROI for email is a whopping 3800%.
Cold email outreach could be the silver bullet to elevating your lead generation. It’s how you get in front of potential customers, partners, and influencers to share your story and inspire growth.
Outreach marketing centers around building genuine relationships that mutually benefit both parties. But if you’re going about it all wrong, your emails are more likely to get buried and ignored. Consider also that the average response rate for cold outreach emails is 1%. So, tread carefully with this digital marketing strategy.
This post will shed some light on the most common mistakes business owners make in email outreach campaigns. Use the mechanics provided to get better results.
1. Using Long, Un-Targeted Subject Lines
The first impression people get of your email will be the subject line. Treat your subject line as if it were an advertisement, making sure it’s clear and precise right off the bat. If there’s anything negative or confusing about your email, chances are you’ll lose the customer right there.
The best cold email subject lines provide details! Don’t just say “great offers” or “special discounts.” Tell your prospects why they should care! What’s in it for them?
Contrary to popular belief, you don’t have to include the recipient’s name in the subject line. Highlighting a subject of deepest interest to the recipient, instead, can work. And that will depend on your research’s thoroughness.
Avoid sales jargon or slang. An influencer or decision-maker probably knows what to expect when they open your email. Save the “special offer” or “limited-time offer” language for your body copy.
Avoid all caps unless yelling is what you want to do. If you feel like yelling at people in your subject line to get their attention, that will only come off as a desperate attempt to draw attention to a weak offer.
As with all written communication, shorter is better in subject lines. Be succinct — keep your cold email subject line at 35 characters or less — and use action words that convey what’s happening. (“Save $100 on our new model!”) instead of vague statements (“We have exciting news”).
Once you’ve done all of this, you can feel free to add some flair with emojis- don’t go overboard, though.
2. Indicating You Aren’t Familiar With the Recipient
I recently received an email from a company I’ve never heard of about an unfamiliar product. It was targeted to someone named Robert, married to someone with the last name Jordin and has kids who have the first names, Ryan and Nick. The trouble is, I’m single and don’t have any kids. The email was sent to me by mistake, and I knew it. I doubt you would reply to let the sender know they erred.
One of the surest ways to get an email deleted is to address the recipient by the wrong name. It’s not only impolite, but it’s also a strong indicator that you aren’t familiar with the prospect.
If you want to be sure that your letter is read and taken seriously, take the time to familiarize yourself with the recipient. At least do a quick Google search or check out their website or LinkedIn profile and learn about them and their business/field/niche first.
Ensure you capture the prospect’s correct name and title, as well as their correct email address when reaching out via email. Don’t worry about knowing the recipient’s company in-depth — if you get the name or title wrong, your outreach efforts will likely flop regardless of how compelling your offer is.
3. No Introduction
No introduction is a mistake? That’s a little harsh. Maybe not. In my experience, this is among the gravest email outreach mistakes.
Here’s how it looks: I get an email from “Sender” (or “Company”) with a salutation that reads “Hello,” The email includes a brief message about something I wrote on my blog and why they liked it. The email concludes with two or three sentences asking me to check out their site and consider writing about them as well. I re-read the email to identify the sender, realize there’s no introduction.
Wouldn’t you move on to the next email?
The initial sentences of your cold email should highlight who you are and what you do. You may include how you know the recipient and why you’re reaching out right now. 2-3 lines are enough to get right to the point.
Here’s an example of an introductory paragraph:
My name is ______ (your name) and I’m working with/for ______ (company). We’re interested in finding someone who can help us promote our business through content marketing. We’ve seen some of your work in ___________ (blog topic), and we thought you might be the person for us.
4. Reaching Out to the Wrong Person
Let’s start with a disclaimer: there’s no magic email for reaching out to anyone. The most important thing is to be genuine and make the recipient feel like you’re reaching out because you have something to offer, not because you want something from them.
But there are plenty of ways to screw it up. Prominent among these email outreach mistakes is trying to get the attention of the wrong person. This may seem obvious, but you would be surprised how many people do it.
If you’re sending a cold email to someone who doesn’t directly influence decisions in your target company, they probably won’t take your desired action.
I recently received an email from an emerging writer who wanted me to read their book (and provide feedback). I’m not a literary agent, and I have never worked in publishing, so I had no idea why they sent me this email. They could’ve avoided the mistake if they had taken some time to research my background.
Emailing someone who doesn’t even need your product is detrimental to both sides. You waste your and their time by sending irrelevant information, jeopardizing your chances of getting an effective response. Still, you come off as spammy, and the recipient will have no choice to ditch your email in the trash.
5. Formatting Your Outreach Copy Wrongly
No doubt, outreach emails are a great way to attract prospects’ attention and start a conversation about your product or service. But how you format your outreach copies can mean the difference between someone caring about your product and being turned off by your email.
Follow this outreach email structure to ensure your correspondences are readable and aren’t sent straight to the trash:
Subject line
Craft catchy (not clickbaity) subject lines that pique interest and demonstrate you know the prospect in some way.
Email introduction
Write a brief and personalized introduction that builds trust between you and the recipient. Start with a friendly, casual greeting. It could be something like “Hi {First Name}.”
Don’t be too formal, though. So avoid things like “Dear” and “Sir/Madam”. Next, introduce yourself and mention a referral right away (if you have one).
Opening line
Personalize your opening line with everything you know about the recipient, including their recent blogs, achievements, and social media activity. Blend creativity and humor to trigger a quick and positive response.
Email body
The body of your cold outreach email should be brief, include a pitch that provides value, and encourage recipients to take action.
Because the prospect has no idea who you are, build credibility by highlighting your niche expertise, actual results, achievements, or professional credentials.
Call to action (CTA)
Getting prospects interested in your offer is only half the battle. A well-crafted email should always include a clear call to action so that recipients know precisely what they need to do next.
It could be a simple question like, “Do you have 10 minutes for a video call next week?”. Use only one CTA as too many requests will confuse the recipient. Feel free to incorporate urgency in your CTA by assigning exclusivity or deadline to your offer.
Signature
Use this real estate to lend more personality and credibility to your cold emails. You can choose between simple and elaborate signatures.
A simple signature will include your full name, company name, and role. An intricate signature may include your:
Picture
Website URL
Phone number
Social icons and links
Opt-out
Your outreach emails should include a straightforward way for recipients to unsubscribe from your emails. It’s common courtesy, but more importantly, it’s a simple way to keep your cold emails compliant and sustain an excellent sender reputation. We recommend formatting your opt-out in a text line as links/buttons make emails appear computer-generated.
Be compliant, else…
6. Missing a Personal Touch
Another major email outreach mistake is sending generic emails to everyone. You see, every day, tens of sales representatives send out cold emails requesting a favor from your target prospect. And considering that the average professional receives over 120 emails daily, generic influencer outreach email templates will hardly get you noticed.
Understand that cold email campaigns don’t operate like sales funnels. This is because cold emailing has low response rates (1-3%). So, you must use the most effective techniques to get a response and build relationships.
Whether you are a marketing person, a salesperson, or an entrepreneur hoping to get your business off the ground, it’s critical to learn how to write an outreach email that appeals to the prospect’s needs and desires. If you send a marketing strategist in your target company a pitch about dog-shaped pasta forks, they aren’t going to care — so how are they going to care about the rest of your product line?
A cold email will only work if your pitch is relevant. That means conducting thorough research on the folks you’re targeting and ensuring that your email content addresses their unique needs and interests.
How to Personalize Cold Emails
Below are the best ways to personalize outreach emails:
Building buyer personas that summarize the key characteristics of your ideal customer (demographics, interests, business goals, pain points, etc.)
Mentioning the prospect’s name in the subject line and salutation
Focusing on the prospect’s interests and pain points
Highlighting a mutual connection
Including visuals (like GIFs and screenshots of your recipient’s website)
Using compliments (touch on their award, blog posts, achievements, etc.)
7. Not Being Clear Enough About Your Intent
We’ve all experienced it.
You’re in the middle of a hectic day at the office or home when an email pops into your inbox. It’s from a sender you don’t recognize, and the subject line reads “Hello.” Who is this person? And more importantly, what do they want?
The sender’s intent isn’t clear. Your first instinct will likely be to delete the email immediately. However, if you could identify their specific need, crafting a response that speaks directly to their underlying problem couldn’t be easier.
There’s no substitute for knowing how to communicate well when reaching out to someone who has no idea who you are. Whether you are conducting email outreach for backlinks or social mentions, let recipients know right away what you want and what you’re offering in return. If you want an introduction, say so explicitly.
Don’t make it too broad — instead, be as specific as possible. The more detailed your message, the better clarity you provide about your most wanted response.
Incorporate this tip in your subject lines, too. So instead of “Book Proposal,” try “Book Proposal (on x topic).” This way, the recipient knows what they’re getting into without ever having to open your email.
Pro Tip: 1) know your most wanted response for every cold email you intend to send, and 2) don’t waste time asking prospects if I’m interested in working with you — show them why they should be!
8. Writing Long Emails
I used to blast professionals’ inboxes with long emails every day. Often it didn’t work, and I took the lessons seriously. Nowadays, I write a few paragraphs and wait for a reply or follow-up later.
Prospects will hardly read or reply to long-winded messages that ramble on about how great you and your business are. You want to get right to the point and let the interest come from your prospects instead of you trying to sell it.
However, many cold emails out there make business owners look unprofessional and lazy- like they just dashed off a quick email and hit the send button. Much as we insist on keeping it short and sweet, never rush your emails. Taking your time with an outreach email is easier than having to regret sending a bad one.
What’s the ideal length of a cold email?
In 2015, Constant Contact (a digital marketing tools provider) analyzed over 2.1 million customer emails to determine how email images and length impact email click-through rate (CTR). The study found that emails under 20 lines of text generated the highest CTRs from subscribers. That translates into roughly 200 words.
Boomerang data suggests that emails between 50 and 125 words generate over 50% response rate. Generally, 125-200 words are enough to pique a prospect’s interest and begin a conversation.
Here are some tips for writing snappy outreach emails:
Have one goal per cold email
Use bullet points
Use a question format rather than a statement format
I receive a lot of emails. I have had to sign up for newsletters to keep track of what’s going on in the world (and also because I like free stuff). The thing is, unsolicited emails are often unwelcome.
There are only two reasons a company should send you an email: 1) they’re adding value, or 2) you signed up for it. Email outreach campaigns are no different.
Treating your cold email list like a begging avenue will only get you lousy results. Instead, let prospects know what’s in it for them. Put another way, provide value before soliciting for favors.
Your lead magnet should be something your target customer will want and appreciate— not just something you want them to have.
So, before you ask a prospect if they want something or tell them about something great happening at your company, think about this one question: Would anyone care if that email never arrived? Then ask yourself: Why would they care? Only send an email only if it’s valuable or necessary.
10. Not Following Up
There is a common misconception that recipients aren’t interested if they don’t reply to the first email. However, this isn’t necessarily true.
There are many other reasons why someone might not respond to your email. Perhaps they are too swamped with tasks to craft a response. Or they simply forgot.
When building the foundation of a valuable business relationship, the first email is only part of the equation. The follow-up is vital!
According to WoodPecker, a single follow-up can elevate your initial response rate by 40%. For example, if your first email scored a 6% response rate, a follow-up email could increase the score to 8.5%. A Propeller CRM study revealed that campaigns with 4-7 emails per sequence generated 3X more responses than sequences with 1-3 emails.
It’s essential to track when you send an email and follow up if you don’t hear back from your recipient within a reasonable amount of time. The rule of thumb is to wait 2-3 days before following up on your initial email, then extend the waiting period by a few days for the subsequent emails.
Don’t use follow-up emails as constant reminders that your recipients should respond to your original email. Always provide additional value with each subsequent email. That could be a link to a case study, customer testimonial, or anything else that builds value or credibility.
Experts recommend sending up to 6 follow-up emails within 3-4 weeks. If you don’t receive a response within this timeframe, move on to new (and possibly interested) prospects.
11. Doing Email Outreach Manually
You wear many hats as an entrepreneur. You have duties to delegate, clients to contact, deals to close, and possibly a startup idea that will revolutionize your industry if only you can find the time.
You might get some free time on your hands, but rather than relax or catch up on some reading; you might use that time to set up an email outreach campaign. Maybe it’s for your current business. Maybe it’s for a product or service you want to launch soon. Whatever the reason, this is probably a bad idea.
Here’s why: it’s labor-intensive and time-consuming.
You’ll need to build an email list and research your prospects. You must craft compelling subject lines and relevant email body copy that distinguishes you from your competition while still being useful and interesting enough to prompt a response. This takes time and practice—time you spend on other important matters.
Outreach email automation comes in here.
Most email outreach platforms are freemium models, where basic features are free, and advanced features come at a cost. But all of them can save you hours and hours of manual work while helping you build meaningful relationships with influencers and decision-makers.
The best email outreach tool takes care of all the hard work associated with your outreach marketing campaigns under one roof. That includes:
Building a list of verified email addresses
Customizing outreach email templates
Scheduling emails
Setting up sequences, and
Tracking vital metrics
All within one window and a few clicks.
How to choose an email outreach tool
Below are critical features to look for in email outreach software:
Customizability: Most tools, including Postaga, can automatically insert unique data for every recipient.
Email scheduling: Look for a platform that allows you to schedule outreach emails and follow-ups.
Integrations: The best cold email outreach platform integrates several email providers, productivity tools, CRMs, and other vital apps.
Analytics: A good outreach tool should provide insight into critical email metrics, including delivery rates, open rates, CTR, and bounce rates. It becomes easy to adjust your campaigns to be more effective.
Scalability: Look for a platform that can grow with your business needs.
Compliant: Spam is not only impolite, but it’s also illegal. A reputable outreach marketing tool ensures all your emails are compliant to keep you off the spam denylist.
That’s All, Folks
When done right, outreach marketing is a terrific way to grow your business. However, there are plenty of ways it can go wrong—or right, as the case may be.
Most of these email outreach mistakes are fixable with some thought and preparation. Put forth the effort, and you’ll have an easier time attracting the attention of valuable influencers and decision-makers to your business. Ultimately, you grow your business’s exposure and sales.
Many people barely understand home insulation because of its technicalities and myths. The misinformation has significantly impacted home improvement decisions, preventing homeowners from enjoying the full benefits of insulation. This post will help you gain some clarity by cracking three infamous insulation misconceptions.
1. Fiberglass Insulation is Carcinogenic
Fiberglass insulation is made by spinning molten glass into tiny fibers. But is it really carcinogenic? The answer is simply…no!
The North American Insulation Manufacturers Association (NAIMA) emphasizes that no conclusive research associates fiberglass with cancer in humans. Additionally, a 2000 study by the US National Academy of Sciences and other health organizations found no link between fiberglass exposure and lung cancer.
But fiberglass can irritate your nose, eyes, lungs, and skin. Use proper PPE when handling the material or working near it for an extended period. The wearables include goggles, loose-fitting, long-legged, long-sleeved clothing, gloves, and a dust mask.
2. Homes Don’t Need Insulation in Summer
Many people assume insulation is only helpful during winter. The truth is proper insulation keeps your home comfortable all year round. During summer, it stops heat from penetrating your home. In winter, it prevents warm air from escaping to the outside of your home. Your home gets cozier, and you spend less on energy bills.
By keeping conditioned air indoors, insulation prevents your HVAC units from overworking to keep your home comfortable. This translates into fewer equipment repairs and an extended system lifespan.
3. Home Insulation R-Values Are Ideal
R-value measures thermal resistance. It’s the industry standard for comparing the effectiveness of insulation products. However, R-values are quite unreliable due to the differences between lab figures and insulation’s real-world performance.
Lab analyses assume zero air movement. But some insulation materials (like fiberglass and cellulose) are not as effective at home air sealing. As such, they may perform poorly in spaces with constant air currents.
Consider air-impervious insulation products (like spray foam and rigid foam boards) that insulate almost identically as the lab values. They’re expensive compared to their standard counterparts, but they soon pay for themselves with more cost savings.
Bottom Line
Proper insulation will keep your home cozy and energy-efficient throughout. But you can only reap these benefits if you make informed decisions. Start with dispelling these insulation myths, and you’ll come closer to maximizing your home improvement project’s efficiency–and cost savings.
The year 2021 sounds so futuristic, right? But is this just a marketing gimmick, or is there something else to it? You’re smart; I’m sure you can guess the answer. There’s always something up our sleeves, but more on that later. Now, let’s focus on what brought us here – improving your web traffic in 2021.
You might be expecting a lot of web traffic from search engines, but that may not happen tomorrow. It requires more work from your side. These four strategies will help you steer clear of clickbait and grow your traffic organically in 2021. Let’s dive right in.
Video Marketing
Videos are taking over the internet. According to statistics, more than 68% of consumers prefer videos over other forms of content when looking for more information about an offering. So, if you want to drive this effect, you must use video marketing in your business in 2021!
Video marketing will give you the edge your business needs. It’s a high-value way to connect with customers and establish yourself as an expert in your field.
Don’t create videos just for the sake of sharing them on YouTube, Vimeo, or Facebook. Of course, you want to engage your prospects and come up with something that they’ll watch. But wouldn’t it be great if they found your videos when looking for a solution to their problems? Your audience wants relevant, helpful information about a topic they’re interested in, preferably from the most trusted voice on that topic. You can be that voice.
You may consider hiring a video expert to create thrilling tutorials, about us, or customer testimonial videos that resonate with your audience and drive traffic to your website. It’s also essential to optimize the video descriptions for search engines.
The best way to capitalize on business videos is to integrate them into your other marketing channels, and embedding them into your blogs is an excellent way to start.
People love to browse the web on their mobile phones. Mobile traffic accounted for 54.8% of global web traffic in the first quarter of 2021. That means if your website is not responsive-friendly, you might be losing out on valuable organic traffic.
Smartphones are the wave of the future.
In 2018, 38% of the world’s population owned a smartphone. The smartphone penetration rate is growing fast, with Statista projecting that 87% of all mobile phone users in the U.S will have a smartphone. This, together with a growing trend in mobile searches and mobile-friendly web pages, are some statistics that prove the demand for an optimized site.
If you’re just getting started online, start with a mobile-friendly site and then create your desktop version.
By getting your mobile site up and running first, you essentially optimize your website for the majority of internet users – those using their phones. You give your audience easy access to your product or service and make it easier for yourself to reach them.
Consumer-oriented Content
Good information doesn’t just disappear. People are using search engines like Google in their quest to find meaningful answers to their questions and concerns. These days, if you really want people to find your solutions, you need to help them first by putting together easy-to-understand content.
Remember that search engines now look for information-packed content that answers various queries posted by internet users. Writing for this purpose helps you grow your organic traffic and business.
If you’re targeting a specific user, the better you speak to their interests and the higher chances you have of converting them into leads. As such, research your niche, so you know who you’re talking to and tailor your content accordingly.
E-A-T
Did you know that sites with higher E-A-T (Expertise, Authoritativeness, and Trustworthiness) value rank higher on Google? To put things in perspective, your site’s reputation, and your own, play a role in your ranking.
You should keep an up-to-date blog and be active on social media, giving helpful tips to your readers and followers. You should also offer excellent customer service, add more social links to your home page (Google likes that), build your brand authority, etc. And make sure you resolve all issues causing you bad reviews.
To maintain a good reputation online, you also need to ensure your site has the basics right, including security and performance. Other critical must-haves for your website are about page, contact page, customer service information, and relevant policy pages (privacy, terms of service, return policy, etc).
Given that the content will be used to promote your business, it’s important that each of your blog posts have a visible author and an associated profile. Simply put, make it easy for visitors to learn more about your business and writers.
Conclusion
There’s plenty of traffic to be generated in 2021. And driving massive traffic to your website doesn’t have to be a hassle. With these tried and true SEO tricks, you can gain rock-solid traffic without having to spend a fortune on paid ads.
Are you just setting out online? It helps to partner with professionals with proven experience creating content that people want to read and share.
ContentGenics provides effective and affordable bespoke content creation services allowing you to spend more time running your business. It’s a time-saving solution to driving more traffic to your site and building your thought leadership.Contact us today to get started.
Content marketing remains at the heart of digital marketing for small businesses. However, being unsure of where to begin can be overwhelming. You might also be wondering if this investment will take up a ton of time and money that you could spend on other important tasks.
This guide has you covered.
It delves into the essentials of content marketing and practical tips for making this online marketing strategy count for your business. Also included are examples of successful content marketing campaigns for your inspiration.
Let’s get started with content marketing definition.
What is Content Marketing?
HubSpot defines content marketing as:
…the process of planning, creating, sharing, distributing, and publishing content to reach your target audience to boost factors like brand awareness, sales, reach, interaction and loyalty.
This is a solid definition but could do better with some explanation.
Simply put, content marketing is a long-term strategy that aims at establishing a formidable relationship with your target audience by consistently offering them valuable content that is highly relevant to them. It is not just the stuff you write to generate traffic or long-form articles or infographics. It is anything that speaks a message to your audience.
In a busier and noisier world, content marketing is a great way to show customers that you care about them…contrary to one-off advertising.
Using this strategy, you can nurture your prospects through the sales funnel, gradually building trust along the customer journey. In the long run, your prospects will buy your products/services and become loyal customers. Keep reading to learn about the current position of content marketing.
The State of Content Marketing in 2021
You must stay on top of the latest content marketing trends and advances to remain ahead of the competition. Following are the top content marketing statistics of 2021 that could help shape your promotional strategy.
The percentage of marketers who document their content marketing strategy rose a few inches higher from 65% in 2109 to 69% in 2020. (Content Marketing Institute)
Quality lead generation is the top priority for content marketing, accounting for about 75% of marketers’ goals. Driving traffic to a website and improving brand reputation follow closely 71% and 56%, respectively. (SEMrush)
Bloggers now spend 63% more time crafting a blog than in 2014. The expectations for content are higher than ever. As such, creating unique content worth sharing takes a ton of time. (Orbit Media)
The top metric for content marketing is organic traffic (76%), followed by lead (62%) and pageviews (60%). (SEMrush)
The average length of a blog post is 1269 words, up 57% since 2014. Additionally, 90% of bloggers include images in their posts. (Orbit Media)
The top skills required in the content marketing industry are Marketing (81%), Social Media (50%), Strategy (42%), SEO (38%), and Research (37%). Other essential skills include editing, analytics, and email marketing. (SEMrush)
Remember to keep the above statistics on top of your mind as we delve into the benefits of content marketing.
Why is Content Marketing Important?
It is normal to doubt the importance of content for your business if you are still on the fence or need some benefit guarantee to continue investing in the digital content marketing strategy. Following is a compilation of long-term benefits to consider.
Enhances Your SEO Efforts and Traffic
You cannot win at SEO by just addressing technical issues in your website. Any inbound marketing-savvy individual knows that content is central to success in organic search and traffic generation.
You need to consistently generate content that resonates with your audience. Content that answers their questions comprehensively. By doing so, Google rewards you with better rankings in search results, increasing your website’s visibility. Remember: Google ranks web pages, not websites.
On top of that, backlinks from trustworthy sites and blogs enhance search engines’ trust in your website. However, only unique content that inspires, excites, entertains, and intrigues readers is worth the link juice.
Builds Trust with Your Target Audience
Content creation is elemental to forming strong relationships with your audience. it is a solid way to create value without asking for anything in return. And by continually answering your prospects’ questions, they are more likely to trust your opinions and recommendations.
It follows that publishing content at the right time and place improves your brand’s reputation. As such, customers won’t feel burdened to associate with your brand.
Builds Authority
Content marketing is your ticket to building solid authority and thought leadership online. By distinguishing your website as a preferred information resource, you are more likely to rank favorably on Google and other search engines.
Additionally, your audience is most likely to trust you and keep coming back for more if you set yourself apart as an expert in your niche. As such, create content that demonstrates your expertise and answers your prospects’ questions.
Generates Leads
Another impactful benefit of content marketing is the ability to attract leads. According to a HubSpot report, companies with a blog generate 67% more leads than brands without content… and marketers who focus more on blogging drive 13X more ROI (return on investment) than companies that do not prioritize blogging.
Prospective customers who read your content are more likely to buy your products/services in the future.
To generate leads, offer free, useful information to your audience, strategically placing actionable and clear Call-to-Actions(CTAs) in your content. The more a reader is excited by your content, the higher chances of them clicking your CTAs and proceeding to your landing pages.
Enhances Conversion
Having a low-conversion website is like fetching water with a leaky bucket- you put too much work into it without gaining meaningful results. Why not fix the bucket, instead?
Assuming your website has a great user experience and speed, you can improve your conversions with high-quality, consistent content that helps your audience connect with your brand and offers them the information necessary to make educated buying decisions.
Top-Performing Types of Content Marketing
Blogs
Blogs are the most popular content format for small businesses, with 86 percent of marketers using them as part of their marketing strategy. Blogging is popular for a good reason- it is among the best ways to enhance SEO and drive organic traffic to a website.
Besides, blogs offer you an excellent platform to discuss popular topics in your industry, position yourself as a thought leader, and showcase how your solutions can help customers’ everyday problems.
Statistically, websites with blogs boast 434% more indexed pages, meaning these websites have higher chances of ranking on the first page of search engine results for relevant keywords. Still, companies with blogs drive 97% more links to their websites.
Another benefit of blogging is that you can repurpose your content into other content formats, including infographics, long-form content, email series, social media posts, eBooks, and videos.
To learn more about getting results with blogging, check out this post by Forbes.
Infographics
An infographic is a visual type of content marketing that helps viewers effortlessly visualize data and information.
People love infographics because they are fun, understandable, and deliver concrete information using less space. You can use them to explain certain subjects and offer statistics about your industry/business, all geared to showcase the value your brand provides.
The point of infographics is to break down complicated information into important points. Make them simple, meaningful, and impactful. Here’s how Happify organized science-backed steps to reduce worry and anxiety into an easy-to-follow infographic.
Case Studies
Case studies are basically true customer stories illustrating how your businesses helped a particular customer alleviate a certain challenge. Case studies are a favorite among customers because the content type gives them a practical example of how a brand can improve their lives.
Case studies often feature at the bottom of the sales funnel because it is far easier to convince leads with a true story about a happy customer.
However, it is important to carefully consider the customer you intend to use as your case study example– ideally, a customer who has substantially benefited from your products/services. Also, look for a customer willing to offer you permission to use them as your example and some statistics and quotes that prove how your business helped them solve a particular challenge.
Case studies are often housed in a company’s website, but you can incorporate them in your other marketing materials, including social posts, blogs, and eBooks. Learn more about case studies here.
Whitepapers
Though more difficult to produce, whitepapers still rank among the most effective types of content marketing. In the world of content marketing, a whitepaper is a long-form piece of content tailored to help readers understand and solve a particular issue.
Whitepapers and eBooks are similar in several ways. But whitepapers tend to be more data-backed, technical, and detail-focused. This positions whitepapers as a more effective content marketing type for small businesses looking to establish thought leadership and gain more authority in their industry.
A vast majority of web users admit to sharing information about themselves in exchange for a valuable whitepaper. Done right, whitepapers can help you gather information about new leads, giving you a way to keep them in touch even after accessing your report. However, this strategy of information collection can only work if your whitepaper is gated. See the image below demonstrating how TATA Motors does this:
An eBook is a digital book that offers valuable information and insight to a particular audience about their challenges and needs. Often, they are packaged in the form of PDF files for easy access and sharing.
However, eBooks require a bit more investment in terms of resources and time than other content marketing types such as social posts and blog posts. But this should not scare you from creating an outstanding eBook– you stand a chance to derive incredible benefits from this content type.
An eBook is not a 10-15-page ad. Instead, it should provide valuable information that resonates with your target audience, standing out as a great way to deliver a lot of critical information in a form potential customers are most willing to read.
One of the greatest advantages of eBooks to a business is that you can gate them in some kind of an opt-in, meaning visitors must provide their information to download your eBook. This technique’s output is more leads that you can nurture through the sales funnel until they become paying customers.
Videos
Video content can be money- and time-consuming to produce, but it’s among the best types of content marketing to grab an audience’s attention and engage them fast, regardless of your business size or industry.
The demand for video content is ever-increasing, with 6 out of 10 people preferring to watch videos than television. And according to a HubSpot report, the percentage of businesses using video as a marketing tool has risen from 63% in 2017 to 85% in 2020.
Talking of video marketing potential, businesses that utilize video on their webpage are 53X more likely to appear on the first page of Google results. Still, adding videos to your emails can boost open rates by as much as 300%.
A thoughtfully produced video demonstrates a unique side of your business, allowing you to create content that shows potential customers how to do something, how your product(s) works, or how you manufacture your products. The sky is the limit when it comes to the information you can offer with videos. But always remember to create closed captions for your videos and text introduction for a unique user experience.
See how DollarShaveClub uses video to make something boring as razors funny and memorable.
Examples of Content Marketing Done Right
Get inspired by the following examples driving content marketing a step ahead:
HubSpot and Blogging
A marketing innovator, HubSpot creates lots and lots of in-depth blog posts to help readers progress their marketing. The articles are high-quality, relevant, engaging, authoritative, and detailed, which is central to great search rankings. Also available are content upgrades like user guides, videos, and e-books.
HubSpot is also behind Inbound.org, an educational and content sharing hub that allows the company to promote its certification and partnership programs
Be Vocal’s Beyond the Silence Documentary
Be Vocal, a non-profit organization focusing on mental health, partnered with Shaul Schwarz and Demi Lovato to produce Beyond Silence– a 29-min documentary that takes a new approach to discussing mental health.
The documentary follows three people -Jeff, Lauren, and Lloyd- who portray their struggles with mental illness and demonstrate how their lives changed by speaking out. The film’s reach was humongous. It was covered in over 240 articles and hit over 415 million impressions without any paid promotion.
Getty Images-Amanda Foundation Image Collection
Pet adoption is a fantastic experience. And the Amanda Foundation, an LA animal rescue foundation, understands the power of injecting the ‘aww’ factor in their content using cute pictures of animals under their care.
The foundation partnered with Getty Images to make a stock image collection using photos captured by its staff in their day-to-day efforts to help homeless pets find loving homes. As of January 2021, the collection has 218 high-resolution pictures of cats and dogs. The organization receives a donation for every stock image purchased on Getty Images.
AARP
AARP magazine, the world’s largest circulation magazine, demonstrates the importance of understanding your audience and offering them the information they want. The magazine has received multiple awards for its content, web design, and photography.
However, AARP’s ticket to its success is not a mystery. It’s basically what any savvy marketer would advise you- listen to your audience. AARP listens to their readers who reach them via social media, letters, and email and use the information to identify topics that will best resonate with the audience. Therefore, it comes as no massive surprise that AARP is American’s most-read magazine, reaching over 22 million American households and boasting an estimated 38 million readers per issue.
Coke’s Share a Coke Campaign
Coke harnessed the power of personalization in marketing to get everyone talking about the brand. The ‘Share a Coke’ Campaign allowed people to customize their drink, making them feel like it’s them and their bottle against the world.
The campaign kicked off in Australia by swapping Coke branding on cans and bottles with 150 of the most popular names in the country. The campaign’s success was unexpected. In the summer of 2011, the campaign sold over 250 million bottles and cans in a county of about 25 million people. This equates to approximately 10 bottles per citizen. ‘Share a Coke’ has since rolled out across the world, currently reaching over 70 countries.
You can personalize your bottle now, as I did here:
GoPro and Visual Content
GoPro, currently with 17.7m followers on Instagram and 10.2m subscribers on YouTube, understands the incredible power of visual content. Their marketing strategy is about quality visual content and products. They know what their ideal customers love and thus provide precisely that- quality pictures and videos.
Visual content is no longer an option but a necessity for a successful content marketing strategy.
But what do statistics reveal about visual elements?
Blog posts with images get 94% more total views, and Facebook posts with photos get 37% higher engagement than text-only posts. On top of that, Twitter research on post engagement factors revealed that photos and videos average 35% and 28% boost in retweets, respectively.
The 9 Most Important Content Marketing Hacks for Your Business
As you delve into the content marketing game, you’ll need to leverage ways to drive customer growth, not just more content. Here are a few content marketing tips you can start using to grow your business.
Set Your Content Marketing Goals
You need to know what you want to achieve with your content marketing efforts. You could want to grow your reach or generate more revenues, generate more leads, or boost your revenue.
Your content marketing goals will determine the KPIs (key performance indicators) you use to measure your progress. Standard metrics include web traffic, number of leads, social engagement, sales, and SEO success.
Get Your Content Ideas Right
Why do some ideas go viral while others sink into the abyss?
If you’re looking for ideas on creating content that people will want to share, Jonah Berger’s insights may prove to be useful. In his guide to creating contagious content, Jonah stated that helpful, emotion-evoking content gets the most shares. He was right.
When we mention emotions, think of laughter, pain, anger, fear, loss, etc.
Because search engine results are currently linked to the quality of content, it’s no longer enough to simply create content that matches search terms. Now, you need to focus on creating emotionally resonant content that has value for your target audience, so they’re more likely to share it.
Get started with the following questions when brainstorming ideas for your content:
What trending idea do you have in mind that people will want to know?
Will your idea be controversial?
Will your idea provoke an emotional response in your target readers?
Does your target audience love long-form or short-form content?
Which of your already-published blog posts and articles account for the most social media shares?
Can you partner with industry influencers to promote your content?
There is an alternative approach. Identify thought leaders in your niche. Find their best-performing content and use similar topics and headline styles to create something more compelling.
With a tool like Buzzsumo, you can find the most viral headlines on a specific topic (keyword), so you generate better ideas for your own content.
Target the Right Keywords
To rank favorably in organic search results, you need to optimize your content with highly relevant keywords. Incorporate these words in the title and throughout the rest of the copy, while taking care to describe your product or solution accurately.
When you’re trying to find a keyword, try starting with a broader topic like “women’s health” and then narrow it down with Google autocomplete. Or if you already have a good idea of what you want to write about, you can use keyword research tools to narrow down your keyword options, depending on factors like search volume and SEO difficulty.
Experts suggest that you focus more on long-tail keywords– those phrases containing three or more words. These phrases are more specific than short-head keywords and people using them often have a higher search intent. Ultimately, they get you highly interested visitors and help you weed out the people likely to find your website by mistake.
Let’s assume you own a travel agency and intend to write a blog post about the best places to visit in France. Now, if you Google the phrase “best places to visit in France,” autocomplete offers you the following suggestions.
Google Autocomplete
With the above suggestions, you know the related phrases commonly searched on Google. Such are the terms you should incorporate in your blog post to boost its ranking.
By carefully selecting the related phrases commonly searched on Google, you know which keywords to incorporate in your upcoming blog post. Make sure not to overuse keywords (to manipulate rankings), or you will get punished by Google for keyword stuffing.
A detailed article on a subject is better than a short one. A shorter one ignores essential details and leaves out valuable information, which may upset your potential customers and even Google.
Now that you know that Google and your future customers won’t stop at just the article title or intro, it’s time you start developing detailed content. By “detailed,” we are talking about a 1500-word article (at least) thatdigs deep into all the aspects of a subject.
When it comes to conversions, long-form content typically outperforms short-form content. In a recent study, Crazy Egg found that making their homepage 20X longer increased their conversions by 30%. Visitors wanted their questions answered comprehensively, and that’s precisely what Crazzy Eggs delivered. This proves that you cannot have a page that is too long- only a boring one.
There are many ways to write a detailed article. For example, you could interview experts in the niche and then paraphrase their answers. Or you could research the topic and then write your own answer to an imaginary question. If you choose the latter, here are few tips to get you started:
Pick a broad topic/subject.
Target a long-tail keyword in your headline- for example, how to build a successful travel business
Research current, accurate data on the subject
Create exciting content. Remember to mention reputed blog authors in the body.
Add some visual element to your content (images, graphics, slide presentations, videos)
Use a lead generator in the article’s body to collect emails
Ask mentioned influencers to share your article
Write Compelling Headlines
Next on our list of content marketing tips involves nailing your headlines.
Headlines are the secret sauce to generating more clicks, blog readership, shares, and sales. They are the first thing users see after clicking on your listing and are a critical tool for luring readers into your blogs.
A good headline is what makes the difference between someone who visits your blog/listing and eventually buys your product and someone who doesn’t.
But you have barely 8 seconds to grab your readers’ attention; otherwise, you lose valuable prospects to your competitors.
The most important thing is to ensure that your titles are compelling to encourage readers to click and read. Add some touch of curiosity and creativity, too.
According to Single Grain, headlines with numbers tend to get more clicks on the organic search results. Additionally, longer headlines (12-18 words) typically account for the highest number of Facebook engagements.
While you can include buzzwords that get users excited and eager to learn more, refrain from using business jargon. It’s noted that phrases like “need to know,” “the future of”, and “X ways to” drive the highest engagement for B2B (business to business) companies. In comparison, phrases like “X reasons why,” “this is what”, and “X things to” work well for B2C (business to consumer) brands.
Finally, split test your headlines to see which ones generate the best results. Learn more about A/B tests.
Work With a Content Calendar
If you want to boost your rankings and web traffic, then you need to publish content regularly. Follow a publishing schedule and it won’t be long before content marketing becomes part of your daily routine. Once you’ve published enough articles, readers will start coming back to check out your latest posts. This brings us to an important tool for effective content marketing strategy- a content calendar.
A content calendar helps you stay organized by mapping out your content creation for the month or a whole quarter.
Based on your audience, you decide what to produce and on which platforms to publish. Each piece of content will have a life cycle (creation, editing, and publishing), and it’s important to know how long each stage takes.
That’s how you maintain consistency in your content publishing schedule, avoiding a situation where you might overwhelm your fans with content or appear inactive.
Add Actionable Call-to-Actions
If you have only written content and nothing to capture leads, it’s time you try out CTAs. They can help you generate more leads for your business. In fact, you can increase clicks by 371% by including a single CTA in your email. You certainly don’t want to miss out on such customer acquisition gains.
The goal of a CTA is to get someone to take your desired action, such as subscribing to your email list, reading more of your content, or making a purchase.
You can try both written CTAs and CTA buttons.
With CTA buttons, use informative phrases to inform users what happens next. So, you want to avoid generic phrases like “click here” and instead say “click here to get your free ebook.” Instead of “buy now,” say “add to cart- save 30%”.
Don’t push potential customers to buy anything, though. Rather, appeal to what they want and how you can help them.
Above is an example of an actionable CTA button by Giftrockets. It does not urge customers to “buy” or “subscribe” but nudges them to “Send a Giftrocket” to their loved ones.
Developing successful CTAs also requires split testing (A/B testing). Test things like button text, shape, color, and size to determine what works for you.
Continually Update Your Content
Updating content has to be the most underrated hack for content marketing.
But truth be told, your industry and business change frequently. And so information changes too. Consider also that Google constantly changes its algorithm. As a result, articles that offer outdated information often drop in rank as more counterparts offer updated information.
Maintaining fresh content is vital for any website to rank well on Google. It’s essential that you update old content to be as up-to-date as possible, and ensure that every detail of your content is accurate.
Repurposing your old content in new and interesting ways is a great way to get existing customers interested in your old content. Examples include turning an old blog post into a white paper or repackaging an old webinar as a podcast. Also, you can use an old blog post as the basis for a new webinar or create a video from an old blog post that you can post on social media.
Share Your Content
Don’t rely solely on organic searches to grow your traffic and business. If you have social media marketing or email marketing, you can use the mediums to promote your content. As a result, you not only boost your traffic for your blogs but also create opportunities for your fans to share your content, further expanding your reach.
You can elevate content promotion using automation. Rather than sharing content manually, you can, for instance, integrate social share buttons at the bottom or top of your blog posts to make it easy for readers to share your content on their social media pages/accounts.
Measuring and Optimizing Content Marketing
The last content marketing tip we will look at involves measuring results. Below is a list of indicators to monitor closely to accurately assess the effectiveness of your content marketing efforts.
Traffic
If nobody is visiting your website, your content (no matter how amazing) means nothing to your bottom line. That’s why you must measure traffic, which can be divided into three categories:
Users: the total number of unique visitors
Pageviews: the total number of times a web page has been viewed
Unique pageviews: The total number of times a single user has viewed a page combined into one pageview.
Traffic data offers valuable insights. You can get a sense of where your visitors come from, what kind of devices they use, and how much traffic you get to specific pages on your website.
Use this information to better tailor your content to your target audience. For instance, if you primarily target UK customers, but most traffic comes from Canada, you can tailor future content to your Canadian visitors.
Conversions
What actions are your visitors taking after reading your content? Are they signing up for your newsletter? Are they clicking on your links and CTA buttons? Are they making a purchase? These are just a few examples of conversion.
If you own a B2B business, we must mention that your ideal customers will hardly move from the awareness stage to completing e-commerce transactions after reading your blog post. They take several steps on their journey to conversion. Track each step from the lite actions of clicking a blog post or subscribing to a newsletter to the more profound actions like registering for an offer.
Engagement
Engagement indicates how good your content is, unlike traffic which typically shows how effectively you get users to click your links.
You undoubtedly want a lot of visitors on your site, and you want to keep them there as long as possible. You can use Google Analytics to see how well you do this.
Analytics lets you know the average number of pages that people visit per session, the average amount of time they spend on each page, and your bounce rates. Aim for a high number of pages per session, long average session duration, and low bounce rate.
A high average session duration means you’re offering something that keeps users engaged. If users frequently bounce from your website, it means they can’t find what they need. Such are the details you should use to adjust your content marketing strategy.
Another practical approach to content engagement analysis is to analyze performance on social media. The most important metric here is the number of times your content has been shared on social platforms- it’s a good way to track how well your content resonates with your target audience.
You can use BuzzSumo to track social media shares and quickly identify your top-performing content.
SEO Performance
Organic traffic does not give much insight into your site’s performance in search engines. SEO performance analysis comes in here.
The search engine ranking position is arguably the most critical metric to track when analyzing SEO performance. That’s because rankings are straightforward indicators of how well a page is doing in organic search results for a particular term. Better rankings, logically, equate to more traffic and conversions.
Whereas your ranking may fluctuate a little, you want to see it stay in a good spot or improve.
You can use Google Search Console to see the terms your website is ranking for and how your ranking fluctuates over time.
Another indicator of good SEO is when your content appears in answer boxes for relevant keywords. For example, if you were selling a product that helps people cut their heating bills, an article entitled “How to Reduce Your Heating Bill” might appear in the answer box for this query.
Authority
Measuring authority is not as straightforward as most other metrics we have discussed.
Domain authority measures the likelihood that your site will rank on a search engine results page (SERP). It is calculated by Moz. The more authority your domain has, the more authoritative your content will be and the more people will trust your brand.
You can use Moz’s domain analysis tool to determine your domain authority(DA) and page authority(PA). Let’s catch a glimpse of Apple’s DA scores.
Note that DA and PA scores range between 1 and 100, with the higher scores indicating higher authority. And while there is no universally accepted ideal DA/PA score, essentially, you want to outscore your competitors.
Don’t just collect data. Analyze the metrics to discover where improvement opportunities lie.
Bottom Line
Stop being a content marketing amateur. Understand that it doesn’t matter how much you spend on content marketing if you don’t do it right.
So, what are you waiting for? Gather your resources and put the above tips into action to build an effective content marketing strategy for your business.
So, you want to be an expert in your space. Congrats. But what if you don’t have the time? There are services that can help you fix that.
With a strong understanding of your business and your target market, ContentGenics can craft compelling content that converts, builds engagement, and helps build your brand. Contact us today to turn your ideas into compelling content that builds value for your business
Digital marketing is not a new word for most people looking to scale their business. Sure, the world is going online. With the use of traditional marketing techniques slowly fading away, it’s not surprising that you see fewer billboards today.
Businesses are now turning to digital marketing to reach and engage more customers. Here are reasons why that’s a wise decision for startups.
Digital Marketing is Cost-effective
Think about the cost of setting up a billboard in a strategic location or funding TV or radio adverts. Funding such ventures is almost impossible for startups. Contrarily, the cost of getting your enterprise known in the digital sphere is minimal.
Making SEO work for your website traffic is straightforward. Take advantage of valuable, optimized content, improved site performance, relevant videos, and a good reputation. With ready-available templates and plugins, you can effortlessly build a business site that showcases your products or services and engages new and existing customers.
Digital Marketing Expands Your Customer Base
Traditional marketing methods are limited to a few targets, especially within a particular geographical region. Even reaching customers within your local region using typical marketing techniques can be tricky and costly. Contrarily, online marketing enables you to reach a vast number of targets without geographical limitations.
A large percentage of the world population can access the internet and can be easily reached with online content and adverts. With digital marketing, you can expect to enlarge your customer base and increase your sales and profit margins.
Easy Performance Evaluation
It’s easy for small businesses to track the performance of their marketing efforts, whether email marketing or social media marketing. It becomes possible to make the appropriate adjustments, with a clear view of where to spend your budget more and the campaigns to do away with.
Businesses can Target Specific Customers
You don’t have to interrupt everyone with ads. Using digital marketing methods, you can target a particular audience, depending on their location, spending habits, preferences, age, and other factors.
Target group marketing
If you are targeting young women aged 26 years, living in Ontario, and interested in trendy handbags, online marketing tools can help you reach them and nurture them into new customers and brand ambassadors.
Gives Businesses a Competitive Edge
If you are worried about competition when setting out, online marketing could be your timely savior. Strategies such as SEO, PPC, social media marketing, and email marketing can help you increase the awareness of your brand, attract more traffic, and score higher profit margins than your competitors.
You want to learn online advertising tactics that are working for your competitors and implement them besides others, to gain a competitive advantage over them.
Conclusion
It’s easier and almost costless to showcase your brand to a massive audience using digital marketing tools such as an optimized website and content and text and display ads.
The fact that you track performance and target specific audiences also makes online marketing a necessity for small businesses looking to maneuver around competition, maintain a more extensive customer base, and increase their revenue.
Ah, moving. That word alone is terrifying, much like a surprise visit from the in-laws. Toss in “with kids” to the mix, and you’ve got yourself a delightful cocktail of potential stressors, served with a side of “Are we there yet?”
But let’s face it, moving is a big deal for everyone involved, especially for the tiny humans who depend on you for guidance and support.
This blog will guide you through the treacherous terrain of moving with kids. You’ll learn how to prepare for the relocation and navigate the chaos of the moving day itself. Included, too, are tips to help your kids settle into their new home and neighborhood. So, grab your cold brew, and let’s embark on an adventure of lessons.
Does Moving Homes Affect a Child?
MacArthur Foundation reports that moving homes can significantly impact a child’s social-emotional well-being. That’s more prominent in kids in the early and middle stages of development. The consequences of relocating may result in temporary declines in academic performance among middle and early adolescents. As a result, it’s essential to provide additional support at home and in school during this transition period.
How to Prepare for Moving with Kids
1. Allow plenty of time to prepare for the relocation
Time is your best friend when relocating with children. Creating a timeline accounting for all necessary tasks, such as researching schools, packing, and organizing send-off parties. Be prepared for the occasional mood swings — we’re all human, right?
2. Discuss the move with your kids early on
Open communication is essential when moving with kids. Discuss the move with your children, addressing their concerns and fears as soon as possible.
While you want to be honest and empathetic, focus more on the positive aspects of the relocation. For example, highlight the exciting new opportunities and adventures awaiting them.
3. Involve your kids in the planning process
Giving your little ones a sense of control over relocation and their new space will make them more likely to feel excited and optimistic about the changes. This could include letting them pack their belongings and make a moving checklist together. You can even turn this into a game by seeing who can pack their belongings the fastest or who can create the most creative packing labels. Remember, teamwork makes the dream work.
4. Organize and declutter
Sort your items and decide what to keep, donate, or discard. Pack items in labeled boxes and create an inventory list to keep track of everything. This may seem daunting but think of it as an opportunity to rediscover long-lost treasures and relish memories. Plus, who doesn’t love a good purge? Out with the prehistoric, in with the new.
5. Prepare a moving essentials bag for each child
Prepare a moving essentials bag for each child to make moving with kids as stress-free as possible. Include their favorite toys, books, and snacks to keep them entertained and content during the move.
Clothes, toiletries, and necessary medications or medical supplies will also suffice. You never know when a superhero action figure or a beloved stuffed animal can save the day and turn a frown upside down.
Considerations During the Move
6. Assign age-appropriate tasks when moving with kids
This pointer on moving with kids doesn’t just help keep your little ones occupied. It also makes them feel a sense of accomplishment and ownership in the moving process. But again, take into account their limitations when assigning tasks.
For younger children (ages 3-6), tasks could include sorting their toys, placing stuffed animals in a designated box, or packing a bag of their favorite items.
Older children (ages 7-12) can help pack their clothes, label boxes, or assist with organizing items in the new home.
Teenagers can take on more significant responsibilities, such as disassembling furniture, loading and unloading boxes, or even helping with the logistics of the move.
Heavy objects should be securely packed. In addition, keep the kids informed of potential hazards, including tripping over boxes or getting injured while lifting heavy items.
7. Take breaks
Moving can be physically and emotionally taxing, so we recommend scheduling extra time for rest and snacks. Children may need more frequent breaks than adults, so mind their needs and adjust the schedule/route accordingly. Let’s also not forget that children can quickly pick up on stress or negativity. Therefore, it’s up to you to remain upbeat and optimistic throughout.
8. Communicate with your kids
When moving with kids, regularly check in to see how they feel and address any concerns or fears. Encourage open and honest conversations, and be prepared to offer reassurance and support as needed. By actively listening and empathizing with your children, you can help ease their anxiety and make the transition to a new home smoother.
Helping Kids Settle in After the Move
9. Unpack and set up their rooms first
Prioritizing your child’s room helps create a familiar and comfortable space for them to retreat to during the initial adjustment period. Let them feel more in control and invested in their new surrounding by involving their child in arranging their furniture or decorating their room. Take this as a parent-kid bonding opportunity as you collaborate to create a space that reflects your child’s personality and interests.
10. Maintain routines and rituals
Routines and rituals communicate that while the physical location of your home may have changed, the values and practices that define your family remain constant. So, maintain consistency in bedtimes, mealtimes, and other daily activities.
11. Explore the new neighborhood together
Another essential aspect of helping your child acclimate is exploring the new neighborhood together. This can involve:
Visiting local parks and community centers
Introducing yourselves to your neighbors
Making new friends
Such activities create a sense of belonging, helping them feel more at ease in their new environment. Furthermore, exploring the neighborhood together allows you to share the excitement of discovering new places and experiences as a family, fostering a positive attitude toward the move.
12. Help them adjust to their new school
Before the first day, arrange a tour of your kid’s new school and introduce them to their teachers. This can help alleviate their anxiety about navigating a new environment.
You also want to encourage your little one to join clubs, sports teams, or other extracurricular activities. That should help them make friends and feel more connected to their new school community.
Throughout the transition, offer support and reassurance by listening to their concerns and validating their feelings.
Relocating with Children Can Be a Breeze
And there you have them! Essential tips for moving with kids without the stress. Follow them to save your sanity and make the transition smoother for your little ones. After all, a happy child means a happy parent, right?
The excitement’s real when you’re about to fire up some killer tracks from your USB in the car, but nothing dampens the mood like hitting play only to be greeted by… nothing. Dead silence. It turns out, your flash drive and your car’s stereo system are having a bit of a communication breakdown.
So, you may catch yourself thinking, “Which audio format is best for a car USB player?” No need to stress, though. Below, we’ve got you covered with the perfect rundown on USB formats compatible with car stereos to ensure your music never skips a beat again.
Which audio format is best for a car USB player?
Jumping into the world of car stereos and USB formats feels a bit like stepping back in time – and then fast-forwarding. Let’s break it down into something a bit less like rocket science and more like choosing the perfect playlist.
1. FAT and FAT32: Oldies but goodies
FAT (File Allocation Table) and its successor, FAT32, have been the go-to file systems for car stereo USB interfaces for ages. Think of FAT (introduced way back when disco was still a thing) as the trusty old mixtape for small USB drives, rocking out with storage up to 2 GB. FAT32, the upgraded version, is like the double album – it goes up to 4 GB, so you’ve got room for those extended jams.
2. NTFS and exFAT Files: The new kids on the block
As we move into more contemporary car audio setups, systems have begun embracing newer file formats. Enter NTFS and exFAT, the modern groove masters of file formats, handling bigger files and storage capacities like a boss.
NTFS (New Technology File System): NTFS ups the game by supporting massive storage capacities and boasting enhanced performance and additional security features compared to the old-school FAT systems. However, the catch is that it’s not as universally welcomed by car stereos as FAT32, so you’ll want to double-check your car stereo’s manual or hit up the manufacturer’s website to make sure both play nice with each other.
exFAT (Extended File Allocation Table): exFAT, or as the tech heads might call it, FAT64 isn’t just a minor upgrade from FAT32; it’s a major leap forward. A brainchild of Microsoft, exFAT breaks the file size limit, letting you support files up to 2TB, which is pretty much an endless playlist if you ask me. But, the awesomeness of exFAT doesn’t stop at capacity. It’s also designed to be more efficient with large files,
How to Organize Music on USB for Car
Organizing music on a USB drive provides easy access to your favorite tunes. This will require following a few simple steps using a personal computer.
Choose a quality USB drive: Begin with scouting out a USB stick that’s got enough room to handle all the tunes in your collection. Then, plug the drive into a USB port on your computer and wait for the system to recognize it – it usually pops up with a little notification.
Format the USB flash drive: Open the drive and delete any old files you don’t need. Want a fresh start? Format the drive to FAT32 or exFAT (after you check what your car stereo supports, of course) to wipe the slate clean. How do you format a USB stick for car audio, you wonder? Below are helpful steps:
If you’re on Windows, just slide that USB into your PC. Head over to File Explorer or simply press Window + E, find your USB drive, give it a right-click, and choose “Format”. Now, you’ve got to make a choice: FAT32 or exFAT. Think of FAT32 as the reliable old friend who’s always there, but can’t handle files larger than 4GB. exFAT, on the other hand, is like the new kid who’s cool with everything, including big files. Hit “Start”, and you’re all set with a clean USB, ready for your files.
Switching gears to Mac, it’s pretty much the same party but in a different house. Open Disk Utility, spot your USB drive, and hit “Erase”. Here, you’re picking between MS-DOS (FAT) for that universal compatibility or ExFAT if you’re dealing with larger files. Click “Erase”, and your USB drive is as good as new.
Categorize your music files: Think of your USB drive as a big old record bin. You’ll want to create folders to act as dividers, separating your music by artist, album, or genre – whatever makes your DJ heart happy.
Drag and drop: Now comes the fun part. Grab those music files from your computer and drop them into the corresponding folders on your USB drive. Just click and drag – easy peasy. Alternatively, copy-paste the files.
Safely eject the USB drive: Once you’ve copied all your music over, don’t just yank out the USB drive. Right-click on the drive icon and hit ‘Eject’ to make sure you don’t corrupt any of your newly organized tunes.
Test: Finally, take the USB drive for a spin in your car. Plug in the drive, hit play, and see how your stereo handles your freshly organized library. If everything’s sorted right, finding that perfect driving track should be a piece of cake
How to make USB auto-play music on your car stereo
Get started with the steps below to set up USB auto-play music on your car stereo:
Find a suitable USB drive: First things first, ensure the USB drive you choose is compatible with your car stereo. A glance at your car stereo’s manual or a dive into the manufacturer’s website should tell you the types of USB drives your system is cool with.
Format the USB drive: Before it can carry your music collection, your USB drive needs to speak the same language as your car stereo. That means formatting it to typically FAT32 or exFAT – these are the options that are in tune with most car systems.
Organize your music: Organizing your music into folders makes navigation easier and ensures your tracks play in the desired order. Create folders based on artists, albums, or genres, then fill them with corresponding music files. Remember to keep your files in a format that your car will vibe with, like MP3, WMA, or AAC.
Test USB auto-play: Safely disconnect the USB drive from your computer and head to your car. Plug the drive into your car stereo’s USB port, fire up the ignition, and see if your music collection starts jamming out on its own. And just like that, you’re set to score your every drive with your favorite tracks!
Options for when USB won’t play all songs in your car
MP3 songs not playing in your car USB? Or is your stereo displaying “Incompatible USB” when you insert your flash drive? Let’s break down what might be going on and figure out how to fix it:
Incorrect formatting
Imagine your car stereo and USB drive are like two pals trying to chat, but one’s speaking French and the other’s all about Spanish. The conversation isn’t going to flow too well, right? That’s what happens when your stereo and USB drive are incompatible. So, take a peek at what file system your car stereo uses, then hop onto your computer to tweak your USB drive accordingly. It’s all about making them speak the same lingo!
Dirty USB port
Dust, debris, or oxidation can accumulate in the car’s USB port over time, causing connectivity issues with the USB drive. For this, grab a gentle toothbrush you’ve retired from the bathroom or a can of compressed air to give that port a spa day. Just remember, you’re going for gentle love and care here—no liquids or abrasive materials, okay?
Corrupted files
Corrupted or damaged audio files may be behind MP3 songs not playing in a car USB. How about giving those tracks a test on another gadget? If they still won’t play ball, it’s time to hunt down a fresh, unblemished version from a trustworthy place.
Outdated car stereo firmware
Sometimes, your car stereo is just feeling a bit, well, outdated. It happens to the best of us. Outdated firmware is like clinging to that flip phone from 2003; it’s just not equipped to deal with today’s hits. Swing by the manufacturer’s website and see if there’s a software update waiting for your stereo. Take it as teaching an old dog new tricks but with less fetching and more rocking out.
So, everything’s smooth sailing, and then bam — out of nowhere, your Hyundai’s radio decides to throw a fit. No tunes, just chaos, and there you are, hitting every button imaginable, hoping for a miracle. But hey, don’t even think about running to a mechanic or coughing up cash at the dealership. This guide right here? We’ve got you on how to reset Hyundai radio, and before you know it, you’ll be vibing to your top tracks again, all without spending a penny.
How to Reset Hyundai Radio After Battery Change
A Hyundai radio may require a code because the battery was disconnected, swapped, or there was some sort of electric glitch. It’s all about keeping your stereo safe from theft or unauthorized jamming sessions.
Now, where do you find your Hyundai radio code? First stop, check your glove box. There should be a sticker in there labeled “Anti-Theft Radio Code.” If that’s a no-go, don’t sweat it. You can whip out your VIN (Vehicle Identification Number) and the radio’s serial number and pop them into a radio code generator online—pretty neat, right?
If all else fails, your friendly neighborhood Hyundai dealer is at your service, or hit up the Hyundai Help Center at (1800) 186 306. They’ve got your back. So, there’s no need to miss out on your playlists for too long.
Now, here’s how to reset your Hyundai radio using the code you’ve just obtained:
First, fire up your ignition and the radio. You should see a little prompt on the radio’s display saying “1 CODE.” That’s your cue.
Your Hyundai stereo is likely decked out with preset buttons numbered from 1 to 6. You’ll use them to input your Hyundai radio code. Let’s say your code is 6534. Here’s how it plays out: hit button #1 six times, button #2 five times, then do the same for the rest of the sequence.
Now for the grand finale. Press button #5 to seal the deal. If all went according to plan, your radio should burst back to life, ready to serenade you.
Just a heads up, though – your Hyundai isn’t going to let you keep guessing that radio code forever. You’ve got a limited number of shots at this before your radio decides it’s had enough and locks up. Think of it as a game where you’ve only got a few lives. As such, you might be in for a little road trip to your Hyundai dealership.
Factory resetting Hyundai radio Using the pinhole
If your Hyundai radio is not working or seems to have lost its settings—there’s a DIY fix for that using the pinhole, as illustrated below.
Grab something small and pointy to press the reset button — a paperclip is usually perfect for this sort of mission, but if you’ve got a pen with a narrow tip or a sturdy toothpick, those will work too.
Time to turn on your radio and play detective. Look closely and you’ll find a small pinhole, subtly placed on the upper left or lower right side of the radio’s face—often it’s chilling above the FM/AM button or somewhere near the phone button.
Pop your tool into the pinhole gently. Press down until you feel the button give a little. Hold it there for a couple of seconds — that should initiate the factory reset process. This bit’s like hitting the snooze button in the morning, except you’re waking your Hyundai radio.
Release the button and give your radio a moment to catch its breath — it might need a sec to reboot. It’s like it’s getting a fresh start, wiping all those presets and Bluetooth pairings clean. All those settings, from your carefully chosen presets to your Bluetooth pairings, will get a clean slate.
Following a successful reset, you get to do the fun part — setting it up again. Dial in your favorite stations, pair your devices back up, and balance those sound settings so your songs sound just the way you like them.
Remember, this hack is a surefire way to reset the radios on Hyundai Elantra models between 2020 and 2022, as well as on some Tucson models. For a different Hyundai model, the location of this magic pinhole may be different, or the process might vary slightly. When in doubt, your owner’s manual comes in handy as the map to the treasure.
Resetting a Hyundai radio using the fuse box
Hyundai radio display or buttons not working? Detaching the audio fuse or replacing a damaged one could help. Follow these steps:
Gather a few essential tools: First things first, you’re going to need something like needle-nose pliers. These are super helpful for pulling out and putting in fuses.
Turn off the ignition: Before you do anything, make sure your car is parked safely and turn off the engine. You’re not playing with a moving target here.
Find the fuse box: This little box of wonders is usually hanging out under the dashboard on the driver’s side, but it might be snuggled in the engine compartment instead. If it’s playing hide-and-seek, your Hyundai’s owner’s manual is the cheat sheet with its hiding spot.
Identify the radio fuse: Now, you’re looking for a specific fuse that’s all about the radio, usually labeled “Audio” or something similar. There should be a diagram on the fuse box cover or in the manual that tells you which one it is.
Remove the radio fuse: Gently coax it out of its slot with those needle-nose pliers, a fuse puller, or your fingers. If the fuse looks beaten, it’s time for a new one.
Reinsert the radio fuse: Give the radio system a short, sweet pause to reset – around 30 seconds to a minute. Then, with your tool of choice and the grace of a ninja, reinsert the radio fuse back into its home slot.
Test the radio: Cue the drumroll as you turn on your car, and voila! Test if the radio springs back to life, ready to serenade you. You may need to play DJ for a bit, reprogramming your radio stations and settings. If the radio remains stubborn, it might be time to tag in a professional.
Replace the fuse box cover: Seal the deal by snapping the fuse box cover back into place. And that’s it!
How to reset Hyundai infotainment system
Resetting your Hyundai’s media system can help resolve software glitches or connectivity issues. Here are the steps to factory reset your infotainment system using the screen:
Turn on your Hyundai. Make sure it’s in Park, with the engine humming along or in accessory mode, where just the electronics are alive and kicking.
Within the settings menu, look for an option labeled “General.” It’s like finding the control room where all the major settings hang out
Look for the “System Info” option, then select the “Default” on the side menu.
Some Hyundai models want you to choose “Reset all” after this step.
A message pops up asking if you’re sure about this reset business. It’s your last chance to back out before everything goes back to how it was when you first got your car.
By selecting “Yes,” you’re giving the green light to reset. Your infotainment system will take a moment to clear all settings and start fresh. Don’t turn off your vehicle or disconnect the battery, as this could cause damage to the system.
Once the reset’s done, the infotainment system will reboot and greet you with the welcome screen you saw when your car was just a newbie. Now’s the time to get everything set up again — language, time, your favorite stations, and pairing your phone over Bluetooth
Resetting the Hyundai infotainment system when the display isn’t working
If your Hyundai display is not working, there’s a handy trick you can try using the reset pinhole, a kind of secret reset button designed for situations like this.
Locate the pinhole: This little reset button is usually hiding in plain sight on the front panel of your infotainment system. Its preferred hiding spots include near corners or edges of the screen.
Prepare the tool: Your tool for this mission should be small and thin. Options include a paperclip straightened into your makeshift key, a sewing needle, a sturdy toothpick, or the working end of a sharp ballpen.
Insert the tool: Gently insert your chosen tool into the pinhole. Once you feel the slight resistance of the reset button, press gently and hold for about 1-2 seconds.
The quiet before the storm: After you’ve pressed the button, take a step back. The screen should turn blank, a brief pause in the world of your Hyundai’s electronics. Then, it will spring back to life, graced by the Hyundai logo.
Confirm the reset: With the system freshly awakened, it’s time to see if this little reset did the trick. Go through the functions that were giving you trouble before. Hopefully, everything’s back to normal.
In a world where networking can make or break your career, appearances influence dating success, and young adults struggle to find their footing, having confidence is crucial to thriving. An unwavering self-assurance is a powerful tool that can help you navigate life’s challenges, whether public speaking, facing adversity, or forging meaningful connections with others.
If you feel your confidence is lacking, know you’re not alone. The good news is that you can build self-assuredness over time.
Here’s an insider’s look at the habits of self-assured individuals and how you can adopt them to transform your self-esteem.
They Nurture Inner Happiness
A distinguishing factor between confident and less confident individuals is happiness. Self-assured people radiate joy because they find contentment within themselves without relying on external validation or approval.
Confident individuals take pride in their abilities and accomplishments without comparing themselves to others. They know that everyone’s journey is unique, and instead of feeling threatened, they celebrate others’ successes and eagerly learn from their experiences.
They Embrace the Power of “No”
Agreeable people are more susceptible to stress, depression, and self-pity than their more assertive counterparts. That makes setting boundaries and limits for yourself an important part of building self-esteem, self-respect, and confidence. It’s also a key factor in developing an attitude of certainty about who you are and what you want out of life.
This doesn’t mean you should never change your mind or occasionally make exceptions. It’s as simple as not compromising on certain things, no matter how much pressure others put on you. That way, you have no qualms about turning down requests that are unnecessary or would jeopardize your current commitments.
They Are Masters of Self-Celebration
Insecure individuals often seek external validation, but confident people don’t need to broadcast their accomplishments. They appreciate their achievements internally, recognizing that self-praise is more meaningful and valuable than public recognition.
It’s taking pride in your work, being grateful for what you have, and appreciating the journey that got you where you are today. For that reason, work to reinforce positive feelings about yourself.!
They Genuinely Engage Others
Social situations are opportunities to connect and enjoy the company of others, not to seek attention or approval. Confident people understand this well, so they actively listen to others instead of interrupting or trying to outshine them.
Below are several ways to build confidence via social interactions.
Engage in meaningful conversations: Seek opportunities to engage with others. Discussing deeper topics and sharing your thoughts and ideas can help build your self-esteem by demonstrating your competence and intelligence.
Join social groups or clubs that share your interests or values. This will help you connect with like-minded individuals and cultivate a sense of belonging, enhancing your self-esteem.
Volunteer in your community by helping others less fortunate than yourself. Acts of kindness and generosity can help reinforce your self-worth.
Learn to accept compliments: Practice receiving compliments graciously by saying thank you and acknowledging the compliment. This will help you internalize positive feedback and enhance your confidence.
Collaborate on projects: Work with others on projects requiring teamwork and cooperation.
They Assert Themselves Without Aggression
There is a clear distinction between confidence and aggression. Confident people respect differing opinions and stand firm in their beliefs without belittling others.
Conversely, aggression involves forcing one’s views upon others and demeaning them. While insecure individuals may fear appearing foolish, those with genuine self-confidence appreciate that no one knows everything and are comfortable being corrected.
Conclusion
Cultivating confidence doesn’t have to be daunting. It’s a continuous journey with many stages, but you’ve got to make that single step. Embrace these habits, and watch your self-assurance grow, leading to a happier, more fulfilling life.
Inventory management is the heart of every successful online business in today’s fast-paced eCommerce landscape. With the relentless growth of online shopping, ensuring that your inventory is well-managed, accurate, and up-to-date is more crucial than ever. That’s where inventory cycle count for eCommerce comes into play.
In this must-read blog, we dive deep into the exciting world of cycle counting in eCommerce, exploring its benefits and insider success tips that will empower you to revolutionize your inventory management strategy.
Let’s start by answering the question, “What does cycle count mean in inventory management?”
What is Inventory Cycle Count?
Cycle counting is a method of inventory management that involves continuously counting a small portion of the inventory rather than conducting a full-scale inventory count at specific intervals. This method allows businesses to maintain an accurate inventory record throughout the year, with counts typically scheduled based on the importance and value of the items.
Inventory Cycle Count Vs. Physical Inventory Count
Annual physical inventory counts can be time-consuming, labor-intensive, and disruptive to business operations. Moreover, they only provide a snapshot of inventory at one point in time, leaving room for errors to accumulate throughout the year.
On the other hand, cycle counts offer continuous monitoring and adjustment of inventory levels, leading to improved accuracy and efficiency.
Benefits of Inventory Cycle Counting Vs. Other Inventory Management Methods
Advantages of cycle count for eCommerce include:
Improved accuracy
Reduced disruption
Better resource allocation
Real-time data
Cost savings
Scalability
1. Improved accuracy
By regularly counting a small sample of inventory, you can quickly identify discrepancies and address them before they become significant issues. That increases inventory record accuracy, leading to better decision-making and forecasting.
2. Reduced disruption
Traditional inventory counting methods, such as annual physical counts, often require shutting down operations to complete the count. Contrarily, you can cycle count inventory during regular business hours with minimal disruption, allowing companies to maintain their operations while keeping their inventory data up-to-date.
3. Better resource allocation
Cycle counting allows businesses to spread the workload of inventory management across the entire year rather than concentrating it in a single, labor-intensive period. Your business benefits from more efficient use of resources, as employees can focus on other tasks when not engaged in cycle counting.
4. Real-time data
When businesses cycle count inventory, they can access real-time inventory data, which can be invaluable for decision-making and forecasting. That way, you can respond more quickly to changes in demand, adjust your purchasing strategies, and better manage your stock levels.
5. Cost savings
By promptly identifying and addressing discrepancies in inventory records, eCommerce businesses can minimize the risk of stockouts, overstocking, and other inventory-related issues, leading to cost savings over time. Moreover, cycle counting can reduce the need for large-scale physical inventory counts, which can be expensive and time-consuming.
6. Scalability
Cycle counting can be easily scaled up or down, depending on the size and complexity of the business. This flexibility makes it an attractive option for businesses of all stripes and sizes.
Inventory Cycle Count Best Practices
Implementing an effective cycle counting program into your eCommerce venture can increases efficiency, cost savings, and customer satisfaction. Here are some pointers to consider:
1. Define your objectives
Determine the goals of your cycle counting program, such as improving inventory accuracy, reducing stock discrepancies, or minimizing stockouts. Having clear objectives will help guide your implementation process and measure the success of your program.
2. Categorize inventory items
Classify your inventory items based on their value, usage frequency, or other relevant criteria. That will help you prioritize which items should be counted more frequently and allocate resources accordingly. For example, you may adopt the ABC classification system, where A items are high-value or high-turnover items, B items are moderate value, and C items are low-value.
3. Develop a cycle counting schedule
Create a schedule for counting different inventory items, considering their classification, the size of your warehouse, and the available resources. You may opt for a daily, weekly, or monthly cycle count, depending on the nature of your business and the inventory items.
4. Assign responsibilities
Clearly define the roles and responsibilities of the team members involved in the cycle counting process. This may include warehouse staff, inventory managers, and data analysts. Ensure that everyone is trained and understands their role in the process.
5. Establish a standard operating procedure (SOP)
Develop a detailed SOP for conducting cycle counts, including the steps to be followed, the tools used, and the documentation required. This will help ensure consistency and accuracy in the cycle counting process.
6. Use technology
Utilize inventory management software or other technologies to streamline the cycle counting process, reduce manual errors, and improve the accuracy of your inventory records. Barcode scanners, mobile devices, and real-time inventory tracking systems can be helpful in this regard.
7. Monitor and analyze results
Regularly review the results of your cycle counting program to identify trends, discrepancies, and areas for improvement. Use data analytics to uncover patterns and make data-driven decisions to optimize inventory management processes.
Potential Challenges and Solutions in Cycle Inventory Count
Resistance to change
Implementing a new cycle counting program may face resistance from employees accustomed to traditional inventory management methods. To overcome this, involve your team in the planning process, provide adequate training, and communicate the new system’s benefits.
Insufficient resources
If your business has limited resources, allocating the necessary time and personnel to conduct cycle counts may be challenging. To address this issue, prioritize high-value items or outsource the cycle counting process to a third-party provider.
How Inventory Management Software Helps Businesses Manage Cycle Counts
Inventory management software is a critical tool for businesses that must maintain an accurate and up-to-date record of their stock levels. This section will explore how it streamlines and optimizes the cycle counting process.
a. Automation
Inventory management software automates the cycle counting process, reducing the need for manual input and minimizing the chance of human error.
With automation, businesses can set up a specific schedule for cycle counting, and the software will automatically prompt staff to conduct the counts. That ensures the counts are performed consistently and regularly, leading to more accurate inventory data.
b. Real-time data synchronization
Modern inventory management software often integrates with other business systems, such as point-of-sale (POS) and enterprise resource planning (ERP) software. This integration allows real-time data synchronization between systems, ensuring that inventory information is always up-to-date.
c. Customizable counting methods
Inventory management software allows businesses to choose from various counting methods, such as random sampling, ABC analysis, or the 80/20 rule. This level of customization enables businesses to tailor their cycle counting process to their specific needs, preferences, and industry requirements, ensuring the most effective and efficient approach is taken.
d. Reporting and analytics
The software typically includes reporting and analytics features that help businesses track the effectiveness of their cycle-counting efforts. These reports can reveal trends in inventory accuracy, identify common sources of discrepancies, and highlight areas for improvement.
The data-driven approach allows businesses to continuously refine their cycle counting processes and maintain high levels of inventory accuracy. Furthermore, many inventory management apps offer versions that are specifically designed for smartphones.
Bottom Line
Cycle counting for eCommerce offers numerous advantages over other inventory management methods, such as improved accuracy, reduced disruption, better resource allocation, real-time data, enhanced accountability, cost savings, and scalability. Adopting this approach allows you to streamline inventory management processes and make more informed decisions based on accurate, up-to-date data.
You are here wondering what Iceland traditional food is like. You’ve come to the right place.
Iceland is not just a country of pristine landscapes, natural hot springs, and abundant waterfalls. Dig deeper, and you’ll find a vibrant culinary heritage that matches the natural wonders.
Iceland’s traditional food allows you to experience the country’s fascinating culture and unravel your taste buds with something exotic. And while the dishes are a taste of the old ways, you can always expect a distinct character in each.
Keep reading for traditional culinary suggestions you should explore during your next visit to the “Land of Fire and Ice.”
What is Iceland’s Traditional Cuisine Like?
Forged by the unforgiving climate and secluded from mainland Europe, Icelandic traditional cuisine tells a captivating tale of resilience and resourcefulness.
As you venture into Iceland’s culinary landscape, you’ll discover an abundance of meat and dairy delights, such as the heartwarming lamb stew and the sumptuous Icelandic skyr.
Furthermore, time-honored food preservation techniques, like fermentation and drying, not only showcase the nation’s ingenuity but also add a distinct and unforgettable flair to its gastronomic scenes.
Common Iceland Traditional Food
The traditional culinary options in Iceland might feel limiting, but surprisingly, they’re among the healthiest diets worldwide. Below are the typical favorites:
Hákarl
Kjotsupa
Skyr
Svið
Seafood
Hákarl: Fermented Shark
Hákarl is an Icelandic culinary heritage traced back to the Viking era. It’s prepared from Greenland shark, said to contain dangerous amounts of ammonia when fresh but safe for consumption when fermented for about 6-12 weeks.
Hákarl is usually an acquired taste for most non-Icelanders. However, washing down your bites with a shot of Brenivvin should mask the ammonia tang.
When dying for something simple and delicious yet perfect for warming up during your winter adventures, try Kjotsupa. This meat-based dish has many variations carefully passed down through generations and with diverse portions of ingredients.
The standard version of Icelandic meat soup includes bone-in braising mutton or lamb cuts served in a hot broth of potatoes and coarsely chopped winter vegetables. Some locals thicken the soup with rice, pearly barley, or oat.
Skyr
Skyr is a traditional Icelandic yogurt that has existed for hundreds of years. But as an Icelander will tell you, skyr is a soft cheese with the consistency of yogurt.
This breakfast savory often compares to Greek yogurt, but it’s less tangy, slightly thicker, and more densely concentrated. Its main ingredients are skimmed milk and traditional cultures, so it’s lower in calories and richer in proteins.
You can eat skyr straight from the container, mix it into cakes and smoothies, or top it with honey or granola.
Svið: Sheep Head
Do you fancy something a little controversial? Try Svið, an infamous culinary specialty made of sheep head that locals make visitors taste at least once during their stay in Iceland.
A throwback to the medieval times when no animal parts went to waste, this Iceland traditional food is rare in local eateries. But it’s a common choice for the culinary adventurous attending local midwinter festivals.
The sheep’s head is boiled, smoked, or preserved in sheep’s head jelly, with its typical accompaniment being mashed turnips and potatoes.
Seafood
Seafood remains a staple of the traditional Icelandic diet. After all, fish is the country’s largest export. Below are the island’s most popular seafood options (along with fermented shark).
Plokkfiskur: Stew made of white fish, onions, potatoes, milk, flour, and seasoning
Hardfiskur: Stockfish hang to dry after cleaning and deboning
Humar: Fried, baked, or grilled Icelandic lobster (langoustine) dish popular for its tenderness and appetizing aroma.
