Archives 2022

You’re hunting for the best mid-range smartphones in Kenya and want something suitable for your needs without paying through the nose. But what’s worse than paying for a lame phone is getting ripped off. And that’s where this compilation comes in.

We’ve taken the time to analyze the Kenyan market and compile the five best contenders for mid-range smartphones worth your money. These options have everything from incredible cameras to FHD screens to long battery life, so no matter what you’re looking for, there’s something on this list that will catch your eye. After all, a capable yet affordable piece of technology is the kind of luxury a techie can’t resist.

So, grab a cup of coffee and enjoy the show—you’re in for a treat!

5 Best Mid-Range Smartphones in Kenya in 2022

1. Xiaomi Redmi Note 10s

Price: Ksh 25,699

Xiaomi Redmi 10s is a conversation starter that your friends will idolize. It has a lot going for it, delivering an impressive display experience paired with an excellent design that reminds us of its sibling, the Poco X3 GT. Its color options are broader, ranging from Onyx gray, Oceanic blue, Pebble white, and Starlight purple. A responsive edge-mounted fingerprint scanner backed up by face unlock allows quick and secure access to your phone.

The AMOLED is a welcome addition for buyers looking for something brighter or crystal clear than most LCD panels. Plus, it’s a 6.43-inch dot display, meaning you’re getting an edge-to-edge screen without any annoying water-drop notch. Full HD+ resolution of 2400 x 1080 pixels offers a pixel density of 409 PPI, so you benefit from better viewing angles and crisper images. 

The lack of a pre-installed screen protector is disappointing, but we appreciate that Xiaomi included Corning Gorilla glass which should keep your screen safe from everyday wear and tear.

The Redmi 10S device runs on Android 11 with Xiaomi’s MIUI 12 launcher out of the box. And while you don’t expect an ultimate powerhouse at this price point, the MediaTek Helio G95 chipset backed by 6 GB or 8 GB RAM makes it a joy to use. The 64GB or 128 GB internal memory will let you store all your photos, videos, and apps with little to worry about running out of space.

Another notable feature is the inclusion of a quad-lens camera setup on the rear panel of this best smartphone in Kenya. You can expect the 64MP primary sensor to perform well in most lighting conditions. And you can also take advantage of AI image processing for better results in difficult lighting conditions or when shooting fast-moving objects. Plus, it can record 1080P videos at 60fps with the option to add a slow-motion effect. There’s also a 13MP front camera that tops out at 1080p@30fps videos. 

Xiaomi packed plenty of features and toggles into the comprehensive control center on this device. Plus, you can customize your experience with various themes available in the Mi Theme Store.

The stereo speakers churn out superb audio quality, and the 5000mAh battery (paired with 33W fast charging) should keep you going all day long.

Tagline: Best pixel density

Specs:

• Dimensions: 16.1 x 7.5 x 0.8 cm
• Display: 6.43-inch, 1080 x 2400 pixels, 409 PPI, Corning Gorilla Glass 3, AMOLED
• OS: Android 11, MIUI 12.5
• Processor: MediaTek Helio G95, octa-core, Mali-G76 GPU
• Camera: 64MP main, 13 MP selfie, 1080p@30/60fps
• Storage: 6/8GB RAM, 64/128 GB ROM
• Battery: 5,000mAh, non-removable, Li-Po, 33W fast charging
• Water resistance: IP53
• Extras: Side-mounted fingerprint sensor, stereo speakers, 3.5mm audio jack, Bluetooth 5.1, USB type-C, NFC

2. Tecno POVA Neo

Price: Ksh 16,298

POVA Neo is a more budget-friendly version of the POVA 2, but it still packs all the bells and whistles to keep up with your everyday needs. It’s sleek and stylish, but don’t let its looks fool you: it packs some serious hardware to keep your game on point.

In terms of design, it’s pretty much like most 2021-22 smartphones out there—a rectangular block with rounded corners. You’ll find the power button and volume keys on the right side of the device, while the SIM card tray is nestled on the left. The bottom houses a USB Type-C port, microphone hole, speaker grille, and 3.5mm audio jack. It sports a rear-mounted fingerprint scanner. Plus, it’s available in three colors: Powehi black, Obsidian, or Geek blue—each is a sleek and sophisticated standout that adds flair to your style. 

Based on Android 11 with HIOS 7.6, the POVA Neo is ready to deliver an unmatched experience right out of the box. And with an Octa-core 2.0 GHz processor and an ET Engine powering its high-refresh-rate graphics and dynamic control adjustments, you can expect it to handle demanding games like Call of Duty and PUBG seamlessly. 

With this best mid-range smartphone in Kenya, you get a 6,000mAh Li-Po battery replenishable in two hrs with the stock 18W fast charger. That’s good music to the ears of impatient, heavy users. 

A 4GB RAM + 64GB ROM combo means you’ll never have to worry about slow responses or running out of space for files or apps. And if that’s not enough for your needs, this best smartphone in Kenya supports memory cards up to 256 GB in size. Plus, the integrated phone cloner will let you move data from an old phone onto a new one hassle-free.

POVA Neo has a 6.8-inch dot-notch display with 720 x 1640 resolution, 263-pixel density, and 83% screen-to-body ratio. That’s pretty enough to give you an immersive experience, but it might be dimmer in direct sunlight. The notch houses an 8MP single-lens, dual-flash camera backed by a 13MP dual-lens, quad-flash rear camera.

And did we mention this best mid-budget smartphone in Kenya has an integrated voice changer? Yes, that’s right. And whether you want to sound more like an alien or a chipmunk, we won’t judge.

Tagline: Best battery, largest display

Specs:

• Dimensions: 17.1 x 7.7 x 0.9 cm
• Display: 6.8-inch, 720 x 1640p, 263 PPI, 480 nits, 120Hz, IPS LCD
• OS: Android 11, HIOS 7.6
• Processor: MediaTek Helio G25, octa-core, PowerVR GPU, ET Engine
• Camera: 13MP quad-flash main, 8MP dual-flash selfie, 1080p@30fps
• Storage: 4GB RAM + 64GB ROM
• Battery: 6000mAh, non-removable, Li-Po, 18W fast charging
• Extras: Rear fingerprint scanner, Bluetooth 5.0, 3.5mm audio jack, USB type-C, OTG, 

3. Xiaomi Redmi 10C

Price: Ksh 19,599

If you’re looking for something that’s incredible value for money, the Xiaomi Redmi 10C is right up your alley. 

Available in Ocean blue, Mint green, and Graphite gray, this best smartphone in Kenya has everything you need to stay connected and entertained. Its rear-mounted fingerprint scanner is rear-mount can be hard to reach, and that’s where face unlock comes in handy. The textured back casing feels fantastic in hand and makes it easier to grip the phone. 

Redmi 9C’s successor features a 6.7” IPS LCD with a water-drop notch and a resolution of 720 x 1650 pixels which isn’t as bright outdoors as flagships but still decent enough to get your work done indoors without straining your eyes. 

A 60Hz screen refresh rate is standard at this price point but ensures the phone handles typical tasks just fine. A 5000mAh battery will last through hours of binge-watching, and the powerful speaker brings life to every sound. All these work together to bring you an immersive entertainment experience without breaking the bank.

Read Mode safeguards your eyes against harmful, sleep-depriving rays while reading or watching videos at night. And then there’s that 3rd Gen Corning Gorilla Glass that keeps the screen clear of scratches and scuffs. 

The camera module isn’t as striking. But looks can be deceiving as it houses a 50MP rear camera with Night Mode, HDR, Panorama technology, and 1080P video recording capability. The selfie camera is subpar at 5MP, but you could improve the results with GCam.

Redmi 10C runs on Android 11 and MIUI 13 platforms powered by a Snapdragon 680 processor, offering similar performance as Redmi Note 11 but at a lesser price. The RAM is 4GB, which means faster typing speed and loading times across demanding apps like inventory management apps. An integrated extension feature can boost its size up to 5GB if needed. You get two options for internal storage: 64 GB or 128 GB. 

Tagline: Best processor

Specs:

• Dimensions: 16.9 x 7.7 x 0.8 cm
• Display: 6.7-inch, 720 x 1650 pixels, 268 PPI, Corning Gorilla glass protection, IPS LCD
• OS: Android 11, MIUI 13
• Processor: Snapdragon 680, octa-core, Adreno 610 GPU
• Storage: 4GB RAM( expandable to 5GB), 64GB ROM
• Camera: 50MP main, 5MP front, 1080p@30fps
• Battery: 5000 mAh, Li-Po, non-removable, 18W fast charging
• Extras: 3.5mm audio jack, Bluetooth 5.0, NFC, rear-mounted fingerprints, USB type-C

4. Samsung Galaxy A03s

Price: Ksh 14,249

Galaxy A03s is an excellent choice if you’re gasping for an affordable yet solid Samsung phone. It comes in black, white, red, or blue, so choose whatever works best for your style.

Its design is decent, with an all-black tapered plastic casing. At the front sits a 6.5-inch, 1600 x 720 IPS LCD panel surrounded by quite a chunky black border and packs around 270 pixels per inch (PPI). That definitely won’t blow you away with its clarity, but it’s a decent viewing experience overall. The water-drop notch and higher screen “chin” leave you with ample screen real estate.

A03s is among the few best smartphones in Kenya under 15k with a power button that also serves as the fingerprint scanner. It’s fast, accurate, and a welcome leap from the rear-mounted scanners synonymous with many rivals in this price range.

Samsung crammed a 3GB Ram and Mediatek Helio P35 processor into this little guy. It’s fast enough to handle anything you throw at it while still being efficient enough to keep battery life high. Plus, you get 32 gigabytes of internal storage—about 19 GB of which is usable, which is still sufficient to keep all your favorite files close by. There’s also a 4GB model with 64GB RAM if you want more space! 

This best mid-range smartphone in Kenya packs a triple-lens rear camera setup comprising a 13MP primary camera, a 2MP depth camera, and a 2MP macro camera. And if you want to take more than just photos, the A03s’ 5000mAh battery gives you plenty of juice to keep going all day. Plus, it supports 18W fast charging. Unfortunately, it comes with a 5W charger that takes 4 hrs to refill the battery. 

Tagline: Most affordable

Specs:

• Dimensions: 16.4 x 7.6 x 0.9 cm
• Display: 6.5-inch, 720 x 1600 pixels, 270 PPI
• OS: Android 11 (Upgradable to Android 12)
• Processor: Mediatek Helio P35, octa-core
• Storage: 3/4 GB RAM, 32/64 GB ROM
• Camera: 13MP main, 5MP front, 1080p@30fps
• Battery: 5000 mAh, non-removable, 15W fast charging
• Charging duration: 4 hrs (with the 5W stock charger)
• Extras: USB type-C, NFC, Bluetooth 5.0, side-mounted fingerprint sensor, 3.5mm audio jack, dual sim, 4G 

5. Tecno CAMON 19 Pro

Price: Ksh 35,399

The new kid on the block, Tecno Camon 19 Pro, is a big chunk of awesomeness, standing out with a flat body design and tempered glass, silk matte finish back. But don’t mistake the slimmer profile for a lack of power. Running on Android 11, Mediatek Helio G96 chipset, and HIOS 8.6, this best smartphone in Kenya is as fast and reliable as you’d expect from a premium product.

It comes with a 6.8-inch AMOLED dot display with a 120Hz refresh rate, making scrolling and swiping through websites or apps noticeably smoother. And with 1080 x 2460p resolution, you can better stream 4K content from Amazon Prime, Netflix, or YouTube (just ensure your internet connection is fast enough).

Something else stands out: the versatile camera setup. It includes a 64MP primary camera rated for 60X zoom, which works well for distant objects. And while the detail isn’t as impressive, that shouldn’t compromise your experience.

OIS+EIS stabilization on the 50MP portrait lens makes for more refined videos. Sure, you don’t expect to get away without some shaky movements here and there, but that’s preferable to software-based stabilization techniques that may introduce artifacts into your recordings. Completing the arrangement is a 32MP punch-hole front camera that captures skin tone with plenty of contrast. Video recording tops out at 1080p on both rear and front cameras.

Audio-wise, you get FM radio, the old-school 3.5 mm headphone jack, and a loud mono speaker with no bass. BT 5.0 ensures distortion-free connections with Bluetooth home theater receivers and other BT-enabled devices.

The battery life is respectable: 5,000 milliamperes hours gives you 6-7 hours of gameplay between charges. And when it gets drained? No worries—the provided 33W fast charger should refill it within 65 minutes. Last and undoubtedly not least, you get a staggering 256 Gigabytes of internal storage. 

Tagline: Best internal storage, highest refresh rate

Specs:

• Dimensions: 16.7 x 7.5 x 0.85 cm
• Display: 6.8-inch, AMOLED, 1080 x 2460p, 395 PPI
• OS: Android 11, HIOS 8.6
• Processor: Mediatek Helio G96, octa-core
• Storage: 8GB RAM, 128/256GB ROM
• Camera: 64MP main, 32MP front
• Battery: 5,000 mAh, non-detachable, Li-Po, 33W fast charging
• Charging duration: 65 mins
• Extras: Side-mounted fingerprint scanner, NFC, GPS, USB type-C 2.0

Email marketing helps you target your audience and create a personalized experience for prospective and existing customers. You can use it to foster actions (such as signing up for your newsletter or purchasing an item) or keep subscribers updated on the current happenings in your industry.

However, knowing which actions will be most impactful on your sales can be tricky. This post will guide you on an email marketing formula that will engage prospects and convert them into paying customers, even when your competitor’s strategy feels intimidating.

What Are Conversions in Email Marketing?

Conversions are the results of your email campaign—in other words, a visitor’s action on your email campaign. That includes signing up for a newsletter, downloading an ebook, or completing an order.

How to Increase Email Marketing Conversions

1. Set Goals

Knowing what you want to accomplish helps ensures every action taken during the campaign supports the objectives.

Email marketing goals vary from brand awareness and lead generation to customer acquisition and sales.

Brand awareness is about drawing consumers’ attention to your brand and building awareness of your products and services. You achieve this by creating a favorable impression in customers’ minds without necessarily prompting them to act immediately.

Lead generation summarizes the efforts to convert potential customers into leads — contacts representing opportunities to sell products or services. If an individual has filled out a form on your website, downloaded an eBook, or asked for more information by phone, they’re already halfway towards becoming a customer.

Customer acquisition focuses on nurturing leads into sales.

2. Segment Your Email List

Segmentation is a common practice in content marketing that involves dividing your contact list into groups based on particular criteria. That helps you create a more personalized experience for each subscriber, leading to better engagement and higher ROI for your marketing efforts.

There are two main types of segmentation in email marketing:

• Demographic segmentation: This type of segmentation uses information about the recipient’s age, gender, location, and other demographic factors to divide your list into groups based on shared traits. For example, if you want to send a holiday promotion to women between the ages of 25 and 35 who live in New York City, you can create a demographic segment for this group.
• Behavioral segmentation: This entails identifying, understanding, and classifying your contacts based on their interaction with your brand. It’s different from demographic or geographic segmentation in that it focuses on what people have done rather than who they are—for example, whether they’ve visited your website recently or made purchases from you.

3. Craft Catchy Subject Lines

Your email subject line is the first thing people see when they open your message. It’s what gets them to open it and makes them decide whether or not your email is worth reading.

There’s no one-size-fits-all approach to writing effective subject lines. Your audience, business goals, and industry all play a role in what makes for a compelling subject line.

Generally, you want to get straight to the point. If you have an announcement, announce it; if you’re promoting an event, tell people where and when; if you’re asking for feedback or responses, mention that.

Plus, no one wants to read a long wordy email, so don’t make them do it in your subject line either. Eliminate words that aren’t helping the message. Also, try not to use all caps—that isn’t polite.

More than anything, your subject line should be relevant. For example, if you’re a real estate agent, “5 Ways to Cut Your Mortgage Payment” makes more sense than “5 Ways to Lose Weight.”

4. Keep Your Emails Short and Straightforward

A well-written email will get more clicks and shares than an email with a bunch of text and links.

The shorter, the better. Don’t overwhelm people with too much information at one time — break up every section with subheadings so people can easily find what they’re looking for without scrolling through the whole thing first.

Bullet points or numbered lists make it easier for readers to scan your content. Images help break up text-heavy emails and provide visual interest (and sometimes entertainment).

5. Include a Compelling Call to Action

Every content you send out must have some call-to-action built into it. It’s the part of your email that tells visitors what you want them to do, whether signing up for your newsletter, downloading something, signing up for an event, or entering a contest.

Ensure your CTAs match what people need from you and how they feel about doing it at this point. For example, suppose you received an email with the headline “Get these shoes now at 10% discount!” But you just bought shoes yesterday, so you’re probably not in the market for more today. You’ll likely ignore or delete that email without clicking the integrated CTA because it doesn’t align with your current needs (nor does its timing).

On the other hand: imagine a fashion outlet promoting something like “Looking for new outfits?” It’s likely to go after someone who has recently been browsing fashion blogs but hasn’t purchased anything yet, making this an ideal time frame for them before moving on to another brand.

Don’t be afraid of testing with multiple emails with different CTAs. Each may appeal best at different times depending on the segmentations used and how much time has passed since the last contact (which could mean someone might be ready now vs. later). But again, you don’t want to cram your email with CTAs; else, you leave the recipient confused. One or two should be enough.

6. Use A/B Testing

This simple process involves sending two different versions of an email to a small percentage of your audience and comparing how they respond. Which version gets more opens? Which one gets more clicks? It’s a great way to see what works and what doesn’t in your emails, so you can continue optimizing them over time.

Think about the subject lines, content, and call-to-action buttons in each version of your email. If you’re unsure which option will perform the best for your business or product, try out some variations until you find something that sticks!

7. Track Your Email Marketing Results

Tracking conversions is essential to understanding your email marketing efforts. You want to know where actions occur, what they mean, and when.

You must first understand how users interact with your campaigns. That can take the form of an exit-intent popup or a signup form on your site’s landing page—whatever gets users interested enough to take your desired action.

You can use tools like Google Analytics to see how many people open your email and click through and when. If you’re using a marketing automation platform—and you should be—it will also track the number of people who went from being subscribers to buyers (or vice versa).

Keep tabs on these stats:

• Open rates. This is the percentage of recipients who opened an email campaign. A good open rate runs between 17-28%. The average is, however, 21.5%.
• Click-through rate. It’s the percentage of recipients who click on any link or image in an email. A good CTR ranges between 2-5%, with the average across all industries currently at 2.3%.

Conclusion

Email marketing is a powerful way to convert more customers. It’s not just easy to set up and manage; it’s also highly effective at getting people to take action. But that doesn’t mean you can start blasting out emails willy-nilly. Email marketing requires careful planning and execution if you want it to be successful, and we hope the above strategies will help.

Do you have a little corner of the internet that offers valuable information about your niche or industry? Whether it’s an e-commerce site, blog, or forum — generating content is a great way to develop relationships, establish yourself as an expert, increase traffic and sales, and stay in front of your target audience. However, when going into content marketing, it’s easy to make a few mistakes. And when you’re a small business, the stakes are even higher.

Don’t let your potential online slip away from you due to a lack of knowledge. Below are the common mistakes that could be preventing you from getting the most out of your marketing dollar.

Not Having a Solid Content Marketing Strategy

A content marketing strategy is a plan for how you will create and distribute content. Without one, it will be challenging to determine what type of content you produce, who your audience is, and how often you should share the information with them.

When creating a content marketing strategy, your objective should be to align your business goals with the needs of your target market by providing valuable information that will help them solve problems or answer questions. It’s not necessarily to sell products directly; instead, it’s about establishing trust with potential customers, so they are more likely to purchase something from your company down the road.

Not Identifying Your Target Audience

This is a critical part of content marketing that many small businesses don’t get right. You need to know who you are talking to, what they want to hear, and what they need to know about your niche topic.

Once you’ve identified your target audience—including specifics about their age range, gender identity/expression preference(s), socioeconomic status level(s), etc.—you can better tailor your message to their needs or interests.

For example, if you run a travel blog and want to attract travelers planning their next trip, that’s who your target audience should be. They may not all be millennials, and they may not all be affluent, but they will all have one thing in common: they love traveling.

The more specific you can get with your target audience, the better equipped you will be to deliver relevant content that benefits them personally.

Not Investing in High-Quality Content

Content is a significant part of your business’s online presence—whether used to build a blog, create social media posts, or shared on LinkedIn and other platforms.

If you’re new to the game, it can be tempting just to throw some words onto a page and call it good. But that won’t get you very far. Your target readers anticipate something meaningful.

The first step toward creating quality content is having a good understanding of what constitutes “quality.” That means more than just getting your facts right; it means ensuring your posts are helpful and engaging for your readers. Don’t try to imitate other people’s style — instead, focus on making sure that your voice comes through loud and clear.

Sure, you want to prioritize quality over quantity, and you might think that producing one post per week or month is enough. But if you want to drive commendable traction with your new blog, please commit to putting out at least two pieces of content per week.

Ignoring the 80/20 Rule of Content Marketing

Content marketing is mainly about creating valuable content that informs and educates your audience. But you also want to convert those readers into customers by promoting your products or services. Finding the perfect balance is where most companies fall short: They spend so much time trying to sell that they forget the importance of educating potential customers first (or at least in addition). It’s wrong, and that’s where the 80/20 rule of content marketing comes in.

The 80/20 rule of content marketing suggests that 80% of your content should be educational, and only 20% should promote your products and services.

It’s a great way to approach content marketing because it helps you build trust with your prospects. They will learn about who you are and what you do, making it easier for them to trust your brand and buy from you. That’s why the best-performing landing pages have a lot more content than just a form to fill out.

People visiting your website don’t want to see an advertisement or sales pitch immediately; they want to learn more about what makes your brand special. And the more information you give them, the more likely they will buy from you.

Underestimating SEO

When it comes to content marketing, it’s easy to focus on the creative side of things and forget about the technical aspects. However, good SEO is essential for any website, especially if you want to attract traffic through search engines.

But you can’t optimize your content for SEO if you don’t understand how it works. Plus, Google’s algorithm is constantly changing, and if you don’t stay on top of it, it can negatively affect your rankings.

Search engine optimization (SEO) is the process of creating content that is easily found by search engines like Google and Bing. In other words, it’s the art of making your site more accessible to people looking for the information you provide. This sounds simple enough, but in practice, many things can go wrong when writing content for SEO purposes. These mistakes can lead to pages that rank poorly or not at all in search results, which means fewer eyeballs on your business’ website and less awareness of what you have to offer online customers.

The most common issue? Creating thin or duplicate over-optimized pages with low-quality information that doesn’t provide any value outside of ranking well in Google searches—a blackhat SEO practice known as “keyword stuffing.” While this may provide short-term gains in ranking, people quickly become frustrated with seeing these types of sites appear when searching for relevant information on specific topics. They’ll move on to another website instead! Also, Google and other search engines penalize this technique by dipping your ranks.

Below are some ways to get your content discovered by more people:

• Target keywords with high search volumes
• Create rich media content (videos, images) with keyword-rich titles and descriptions
• Create linkable assets (eBooks, infographics)
• Optimize your website for mobile devices
• Build links between your content channels

Creating Random Content on any Subject

Your target audience is likely composed of people with a need or problem they’re looking to solve. So, make sure your content offers value, not just information that’s interesting or different from what everyone else is saying.

If you can’t think of anything valuable about your product/service, then don’t say it! Relevant content means sticking with topics related to your products/services (i.e., if you own a coffee shop, don’t write about dog grooming) and providing information that solves problems for potential customers. If no one has ever asked, “Where can I get great coffee nearby?” it’s probably not worth writing about.

Not Measuring the Results of Your Efforts

While it’s essential to have a marketing strategy for content, it’s also vital that you track the results of your efforts. If you can’t measure what’s working and what isn’t, it will be tricky to know if you need to change course or continue with what has been working so far.

So, how do you measure content marketing performance?

It depends on your goals for the campaign. If you want to increase website traffic and leads, then you need to measure those things. If your goal is to raise brand awareness, then brand lift should be part of the equation.

The good news is that there are many tools available to help you measure performance. Some are free, and some require a small investment. Google Analytics is one of the most popular analytics tools on the market. It includes real-time tracking of traffic, engagement, and conversions. You can also use it to track sales conversions based on whether or not they came from social media or other online sources like blogs or newsletters.

A few simple metrics will help you gauge the effectiveness of your content marketing efforts:

• Traffic: The number of website visitors is essential for measuring content marketing success. You want to see steady growth in site traffic over time, which means new people are finding value in your brand and engaging with your content.
• Engagement: Engagement metrics tell you how many people interact with your content — sharing it on social media or commenting on it in forums, etc. The goal is to get users involved in the conversation around your brand to feel like part of the community.

Bottom Line

We know that it can be hard to change your routine or reevaluate what you’re doing regarding content marketing. But we hope that by reading through these points again, you’ll identify where your business could make improvements and better serve customers looking for more information about your niche, products, and services.

Your search engine optimization (SEO) may not be up to par, but you have several options to reclaim its glory. A few minor changes can make your website more successful, especially if you want to attract more qualified customers and gain a competitive edge in today’s fast-growing digital world. Here are our top 3 suggestions.

Optimize your website for mobile devices

Search engines have been steadily moving toward a mobile-first index. Numbers don’t lie – according to Statista, 47.28% of the web traffic in the U.S in the last quarter of 2021. And that number will only increase as more people get smartphones and tablets.

The most important step in optimizing your website for mobile users is to ensure it’s responsive, which automatically adjusts its layout to fit any screen size.

You’ll also want to ensure your site loads quickly on mobile devices, as people are less likely to wait around for it to load when they’re on the go. Make sure its text is easily read on small screens and underpinned by plenty of white spaces.

Create Relevant and Quality Content

Content is the foundation of any SEO strategy for small businesses. Create pages where readers can quickly and easily find the information they want. As such, visitors spend more time on your website while providing you with the opportunity to cash in on superior user experiences. 

Good content will get people talking about your business because they trust you as an authority on the subject matter. With trust comes action, such as subscribing to your blogs, downloading your e-book, or buying your product. 

Start with conducting comprehensive keyword research—finding popular terms in your niche. Next, create keyword-rich copy targeting the people looking for products and services like yours. But again, use the keywords naturally throughout the copy.

As for the quality, make your content informative. Include lots of valuable information that people can use daily, not just vague descriptions of what your company does. Your content should also be accurate, easy to read, and up-to-date. You can always use the help of a reputable content writing service.

Use Videos

Google cares about videos, and so should you. Blending text and videos gives Google the impression that your site is informative, boosting your search rankings. You can use videos as a traffic generator, as there are high chances of people visiting your site after watching your video on YouTube or other social media channels. 

Videos are an important asset for any business website, especially if you sell products or services that are hard to explain with text or simple graphics. An Orbelo study found that 54% of customers anticipate more video content from their favorite brands, and over 86% of marketing pros consistently use video as a marketing tool. 

Incorporate video in product descriptions, on your homepage, and anywhere else you can embed it into your pages. You can use them for tutorials and other educative material that can benefit customers who may not be tech-savvy or find written instructions difficult to follow.

Bottom Line

If you want your target audience to find your small business website, you must pay attention to your SEO strategy. As you dive deeper into the SEO world, there’s much to learn and implement. Get started with the above recommendations.