Your search engine optimization (SEO) may not be up to par, but you have several options to reclaim its glory. A few minor changes can make your website more successful, especially if you want to attract more qualified customers and gain a competitive edge in today’s fast-growing digital world. Here are our top 3 suggestions.
Optimize your website for mobile devices
Search engines have been steadily moving toward a mobile-first index. Numbers don’t lie – according to Statista, 47.28% of the web traffic in the U.S in the last quarter of 2021. And that number will only increase as more people get smartphones and tablets.
The most important step in optimizing your website for mobile users is to ensure it’s responsive, which automatically adjusts its layout to fit any screen size.
You’ll also want to ensure your site loads quickly on mobile devices, as people are less likely to wait around for it to load when they’re on the go. Make sure its text is easily read on small screens and underpinned by plenty of white spaces.
Create Relevant and Quality Content
Content is the foundation of any SEO strategy for small businesses. Create pages where readers can quickly and easily find the information they want. As such, visitors spend more time on your website while providing you with the opportunity to cash in on superior user experiences.
Good content will get people talking about your business because they trust you as an authority on the subject matter. With trust comes action, such as subscribing to your blogs, downloading your e-book, or buying your product.
Start with conducting comprehensive keyword research—finding popular terms in your niche. Next, create keyword-rich copy targeting the people looking for products and services like yours. But again, use the keywords naturally throughout the copy.
As for the quality, make your content informative. Include lots of valuable information that people can use daily, not just vague descriptions of what your company does. Your content should also be accurate, easy to read, and up-to-date. You can always use the help of a reputable content writing service.
Google cares about videos, and so should you. Blending text and videos gives Google the impression that your site is informative, boosting your search rankings. You can use videos as a traffic generator, as there are high chances of people visiting your site after watching your video on YouTube or other social media channels.
Videos are an important asset for any business website, especially if you sell products or services that are hard to explain with text or simple graphics. An Orbelo study found that 54% of customers anticipate more video content from their favorite brands, and over 86% of marketing pros consistently use video as a marketing tool.
Incorporate video in product descriptions, on your homepage, and anywhere else you can embed it into your pages. You can use them for tutorials and other educative material that can benefit customers who may not be tech-savvy or find written instructions difficult to follow.
If you want your target audience to find your small business website, you must pay attention to your SEO strategy. As you dive deeper into the SEO world, there’s much to learn and implement. Get started with the above recommendations.