Real Estate Content Plan
Location-optimized real estate content that builds trust and drives local leads. We help real estate brands consistently attract local buyers and sellers through SEO-optimized blog content, without bland, generic posts.
Why Real Estate Brands Need This
Most content writers either don’t understand the real estate market or deliver bland, one-size-fits-all blogs that ignore local nuances. The result? Wasted budget, endless rewrites, and missed leads. With the Real Estate Content Plan, you get clear, locally-relevant, and SEO-focused content that reflects your brand’s voice, positions you as the local expert, and attracts buyers and sellers searching in your exact service areas.
Who It’s For
This package is designed for real estate brokerages, agents, and content-focused agencies. It’s ideal for teams ready to build local trust and visibility through blog content. If you’re tired of generic blog mills and AI-generated fluff, this is for you.
What You Get
You’ll get eight or more high-converting, location-optimized blog posts and web pages per month that reflect your tone and brand, speak directly to local buyers and sellers, and require no micromanagement or rewriting. It’s powered by my LocalEdge Content System, a framework that combines persuasive copywriting, SEO best practices, and deep market-specific research to help your blog do more than just exist—it sells.
How It Works
- Location & Brand Alignment
We start with a short intake call or questionnaire to understand your brand voice, target neighborhoods, and service offerings. This ensures the content sounds like you, not a template or a generic real estate blog. I also review your existing content (if any) to identify gaps and ensure tone consistency. - Keyword & Topic Confirmation
Next, I research hyperlocal keywords and propose tailored topics designed to capture organic traffic and answer buyer/seller questions in your market. You’ll get a clear content plan with focus keywords, titles, and angles that align with your goals. Once approved, I lock in the topics and begin writing. - Writing for Results
Each piece is written to engage local readers, establish authority, and subtly guide them toward taking action, whether that’s scheduling a showing or requesting a CMA. I incorporate persuasive copy techniques, neighborhood-specific hooks, and SEO elements to make your content both human-friendly and Google-ready. You’ll never receive bland, keyword-stuffed filler. - Delivery & Light Revisions
You’ll receive clean, SEO-formatted content that’s ready to publish, typically delivered via Google Docs or your preferred workflow. I include up to two revision rounds per piece, though most clients find little (if anything) needs changing. My goal is to make content creation one less thing you have to worry about.
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The Package
- 4 real estate blogs per month (1,500 words each)
(Examples: Hollywood Beach Buyer’s Guide, Newbury Park Real Estate) - 4 real estate web copies (800 words each)
- SEO formatting (meta tags, keyword placement, internal linking, content structure)
- $616/month flat rate
- Up to 2 revisions per post
- Bonus: Local Keyword & Content Gap Mini-Audit (quarterly)
- 14-Day Satisfaction Guarantee: If you’re not fully satisfied with the first two weeks of content (either in quality, tone, or local relevance), I’ll revise it at no additional cost or offer a full refund.
Next Step
If you’re ready to consistently publish local content that ranks, builds trust, and brings in real leads, fill out this short form to get started with an experienced real estate writer. Alternatively, schedule a 15-minute strategy call below.