SEO Case Study

How 45 Articles Ranked on Page #1 For Multiple Keywords

An overview of the strategies that propelled a significant portion of content I wrote for House Digest to the top of Google’s search results, demonstrating the power of reader-first, SEO-driven content.

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Timeline

May 2023 – July 2024

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Deliverables

277 SEO Articles

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Topics

Home Improvement, Gardening, Home Decor, Cleaning

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Process

Research, Outlining, Drafting, Editing

Proven Performance

The data speaks for itself. Strategic content creation delivered measurable, high-impact results.

45 / 277

Articles on Google’s First Page

16.2%

First-Page Ranking Rate

1,158+

Monthly Organic Visits (from 19 articles)

Top 5

Many articles ranked, including multiple #1 spots

Top Ranking Examples

ARTICLE TITLETARGET KEYWORDPOSITIONEST. TRAFFIC
Mix These Two Powerful Ingredients Together to Defeat Spiders can ammonia kill spiders#1204/month
The Minty Scent That’ll Send Rabbit Hopping Away From Your Yard does peppermint oil repel rabbits#1170/month
How A Sprinkle of Baking Soda Can Make Your Tomato Plant Thrive baking soda spray for tomato plants#3140/month

What Worked & Why

Success wasn’t accidental. It was the result of a deliberate, multi-faceted SEO content strategy.

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Long-Tail Keyword Targeting

Focused on high-intent keywords with low to medium competition, capturing specific user queries with a higher likelihood of conversion.

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Featured Snippet Optimization

Structured content with clear headings, short paragraphs, and lists to align with Google’s featured snippet and ‘People Also Ask’ formats.

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Natural, Search-Aware Phrasing

Wrote for humans first, avoiding keyword stuffing while ensuring content naturally addressed search intent and related topics.

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AI Overview Alignment

Crafted clear, authoritative answers early in the articles, leading to frequent appearances in Google’s AI-powered overviews.

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Our Measurement Process

To ensure accurate and transparent reporting, I conducted a manual review using Ubersuggest. That involved identifying page-one rankings, recording keyword positions and traffic, and analyzing patterns in content structure that correlated with high visibility.

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Let’s Make Your Content Rank

These results aren’t unique to one project but the outcome of a proven process. Let me apply it to your brand and build a content engine that drives real, measurable growth.

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