Land More Copywriting Jobs With These 16 Unexpected Moves

Most of us who’ve been there know the struggle of landing good copywriting jobs: you’re sending cold emails that get ghosted, applying to Upwork jobs with 47 other applicants, and begging strangers on LinkedIn to hop on a quick call.

And how the hell is anyone landing $3K retainers today, you wonder aloud?

Spoiler alert: Well-paid copywriters are not doing it the same way you are.

The truth? Most writers are stuck fighting in a tiny pond filled with hundreds of freelancers all pitching the same tired messages to the same burned-out prospects.

But did you know that perhaps the best clients for your copywriting service are busy running businesses, struggling to write marketing copy that works?

Not to mention that they’re secretly wishing someone would show up and make their life easier?

That someone could be you.

This guide will help you flip the script when it’s about copywriting jobs. Instead of competing against hundreds of copywriters for the same tired gigs, you’ll learn how to:

• Spot businesses desperate for better copy (but too overlooked to attract competition).
• Approach potential clients in ways that feel natural
• Turn hidden opportunities like seasonal businesses, boring product descriptions, or under-optimized funnels into real paying projects.

These are practical moves that businesses value. Why? Because they translate directly into sales, sign-ups, and revenue. And when you can show results, you become the obvious choice.

If you’re ready to stop chasing scraps and start landing clients who happily pay for your copywriting service, this is where it starts.

Ezekiel Maina

Ezekiel Maina is the brains behind ContentGenics, where he pairs creativity and strategy to craft B2B and B2C content that real people love to read. He has written for brands like House Digest, iFoundries, Harmony Home Medical, Postaga, and BeamJobs, and covered topics like home improvement, real estate, freelancing, digital marketing, career growth, food & travel, automotive, durable medical equipment (DME), and Cannabis. By day, he’s crafting content, catching up with clients from his home office, lost in a good book, or occasionally chasing nature and greenery in another county. By late evening, he’s typically deep in a documentary rabbit hole on Netflix or YouTube.